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Retail Mapping: Leveraging the Power of Location Intelligence for a Telecommunications Provider - Part Two

Mapping of potential retail outlets is one of the first steps in putting a distribution channel in place while launching a telecommunications brand. This is the second article in a two-part series on utilizing location intelligence to organize and understand information through a geographical perspective, enabling informed decisions about retail marketing. Author Abhishek Bhardwaj, associate consultant for Infosys, uses Bangalore, India as the setting for his analysis.