Podcast: What We learned at Location Intelligence 2007

By Joe Francica and Adena Schutzberg
April 24, 2007

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We focus in on two of the presentations at last week's Location Intelligence Conference. One, by Yahoo's Frazier Miller, director of product management for Yahoo! Local, gave a surprising set of numbers about the potential size of the local search marketplace. The second, from SiRF's Kanwar Chadha, founder and vice president of marketing, highlighted how we've barely begun to realize the scope of location in mobile devices.

Local Search's Potential Market

2006 Advertising Revenues
National     $22.4 Billion     17,000 businesses          Wal-Mart/UPS
Regional     $48.3 Billion     85,000 businesses          Southeastern states Lowes
Local        $33.6 Billion     22,000,000 businesses      Local florists

Yahoo! Local (website)

Location Hardware

SiRF (website)
Blackberry (website)
The Blackberry Crash...And what if you were that dependent on location? (All Points Blog)
Intel Outlines Mobile Road Map (InformationWeek)

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	I use it the same way as before.
	I use it about the same, but now I report errors.
	I use it less.
	I use it more.
	Google Maps has a new data provider?