In an exclusive interview, Judson Green, president and CEO of NAVTEQ spoke with Directions Media Editor-in-chief Joe Francica about a broad spectrum of topics related to the growth of the location-based services market and the ability of NAVTEQ to address an exploding market for digital map products. Green spoke of the opportunities for NAVTEQ not just in terms of its current ability to serve a variety of market segments but provided some insights in what may be possible in the future with NAVTEQ data. "Don't think of our map going into a nav system in the front seat of the car; think of our map going into the engine of the car to help drive the car ... and therein you find dozens and dozens and dozens of applications which would fundamentally improve the safety of the car, the productivity of the car, the efficiencies, and we think that's a very exciting area," he said. Green, once the president for Walt Disney Attractions, now has the challenge of sorting through the opportunities that range from real-time dynamic content to advanced driver assistance systems.
The interview was recorded on June 10, 2008 and lasts for approximately 20 minutes.