Geofencing just might be the catalyst for location-based advertising the so-called “holy grail” of LBS. And 2013 seems to be shaping up as the year geofencing seals the deal. Both ABI Research and Broadcom, the chip makers, see the potential.
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Battery Safe Geofencing - Geoloqi Developers
Disney Mobile’s New Family Locator Service Powered by Autodesk
Position Logic Enhances Geofencing and Filtering Capabilities
Broadcom Introduces GNSS Location Chip With Geofence Capabilities
Geofencing: Now a Market Unto Itself
A Review of Location Based Services
Location sharing is back in the news as new apps try to offer better mousetraps for sharing one’s location with friends and family. We look at PlaceUs and Jink. Meanwhile two well-known players, LinkedIn and Google, add location sharing where it’s not been before. Do these new and enhanced entries suggest location-based services are maturing?