How important is the recipient's location when sending location-based ads? Perhaps not as important as other factors.
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Guest Post: What location data really tells marketersGoMo News
Who Matters More than Where for Mobile Ads - All Points Blog
How to Use Geofencing Correctly - Directions Magazine
Broadcom Introduces GNSS Location Chip With Geofence Capabilities
There has been discussion about how GIS will impact industry applications for years. But what technologies might impact GIS users and vendors? How are GIS companies being "disrupted" by other technologies?