How important is the recipient's location when sending location-based ads? Perhaps not as important as other factors.
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Guest Post: What location data really tells marketersGoMo News
Who Matters More than Where for Mobile Ads - All Points Blog
How to Use Geofencing Correctly - Directions Magazine
Broadcom Introduces GNSS Location Chip With Geofence Capabilities
As the world wakes up to the power of data, we need to start working out how to join up all this information. We need to turn it into meaningful findings that will help us to make changes to the way we live. A new technique is emerging as part of this quest – the data mashup. This approach to linking data could help us shed light on phenomena such as the health impacts of climate change....