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Is the New Location Graph Just Psychographics Revisited?
Tuesday, August 21st 2012
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Last week location-based ad company JiWire announced a new ad service to help marketers target specific audiences based on location data it has collected from mobile devices. The product, Location Graph, uses the data to create anonymous user profiles based on the types of places people visit. Is this truly a new way to target or just a twist on the tried and true psychographic analysis?
Show Notes
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Privacy and Personal Geographic Data
At the Creating the Policy and Legal Framework for a Location-enabled Society conference in Boston, Kirk Goldsberry, who is a Visiting Scholar at the Center for Geographic Analysis at Harvard, gave a fascinatng presentation with the help of two of his students on the topic of personal geographic data and privacy. Geoff Zeiss provides a recap.
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