Directions Magazine
Hello. Login | Register

Is the New Location Graph Just Psychographics Revisited?

Bookmark and Share
Tuesday, August 21st 2012


Last week location-based ad company JiWire announced a new ad service to help marketers target specific audiences based on location data it has collected from mobile devices. The product, Location Graph, uses the data to create anonymous user profiles based on the types of places people visit. Is this truly a new way to target or just a twist on the tried and true psychographic analysis?
 
Show Notes

 

Pump up your sales with professional managed webinars from Directions Magazine and partner Earth Imaging Journal.

Show Notes

JiWire Aims To Improve Mobile Ad Targeting With Its New Location Graph | TechCrunch
JiWire builds a location graph to make mobile ads relevant ? Tech News and Analysis
Location Graph | JiWire
JiWire Uses the What of Location, not the Where, to Better Target Ads - All Points Blog


Did you enjoy this topic? Check out these Channels:
Location Intelligence, Location-based Services

Bookmark and Share

Stay Connected

Twitter RSS Facebook LinkedIn Delicious Apple Devices Android Blackberry






Recent Comments

Is This Innovation? The Latest LBS Offerings

Location sharing is back in the news as new apps try to offer better mousetraps for sharing oneís location with friends and family. We look at PlaceUs and Jink. Meanwhile two well-known players, LinkedIn and Google, add location sharing where itís not been before. Do these new and enhanced entries suggest location-based services are maturing?

Top Ten Stories from Esri’s International User Conference
Making Sense of the 2014 Esri International User Conference
Finding OGC WMS, WFS, WCS services
Survey India 2014 Focused on Infrastructure Development
Takeaways from the Esri Education GIS Conference 2014
Mercury Rising: When to Expect the “Warmest Day of the Year”
The Big Four Make Big Waves in Location Intelligence
How can I use crowdsourced data?

DirectionsMag.com

About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
© 2014 Directions Media. All Rights Reserved