Podcast: Interview with Rob Gorrie of ADCENTRICITY on Location-based Advertising and Digital Out-of-Home Media

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ADCENTRICITY is a company engaged in location based digital ad network and planning. It recently announced a new platform to help consumer brands utilize digital out-of-home (DOOH) media that incorporates data on consumer behaviors, psychographics and purchase intent for a variety of brands, products and services. The platform is called Consumer Sync™ and was supported through a partnership with The Nielsen Company and Environics Analytics. Editor in chief Joe Francica, spoke with Rob Gorrie, president of ADCENTRICITY, to explore the ways that DOOH is leveraging location-based advertising and social media.