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From satellite photos to hand-drawn store maps, location-based marketing improves...but only incrementally this year. This week we look at the ways in which marketers are using location to drive potential customers into stores and whether customers are taking the bait.
Show Notes
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Is it time for a global licensing framework for geospatial data? The GSDI Legal and Economic Working group thinks so and offered a presentation and a way forward at the GSDI 13 conference held in Quebec City in May. The effort aims to harmonize existing licensing without changing fundamental access policies and funding models and be compatible with the diferences in national legal systems. That's a tall order, but an important one as the world moves toward geodata sharing. Geoff Zeiss reports.