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Should Farmers Give John Deere And Monsanto Their Data?

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Thursday, January 23rd 2014


Starting this year, farmers across the Midwest can sign up for a service that lets big agribusiness collect data from their farms, minute by minute, as they plant and harvest their crops.
 
Monsanto and John Deere are offering competing versions of this service. Both are promising to mine that data for tips that will put more money in farmers' pockets.

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