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How to Sponsor a Podcast

Directions Media will produce an "advertorial" podcast on your behalf during which we will record an audio interview of your selected staff member(s) on topics of your choice. We will work with you to decide on appropriate topics and themes. This podcast, which will be clearly identified as advertorial in nature, will be highlighted in our sponsor section on our website. At completion, you own the podcast. We encourage you to use internal means to get the word out about the podcast, which can be used as part of your marketing material or Web-based promotions. Production of the podcast includes staging the audio, introductory music, editing, advertising in our newsletters and hosting in our sponsor section of Directions Magazine. We will work with your team on the broadcast, and archive the podcast for a six-month period. We can deliver the final edited version of the podcast to you and you are welcome to host the podcast wherever might be appropriate for your purposes. For details on cost, scheduling and planning, contact us at ads@directionsmag.com.

Thursday, February 11th 2010
by Joe Francica

Greg Knight, senior GIS application developer for the Boston Redevelopment Authority, discusses how ESRI’s Web GIS technology is supporting the city’s Solar Boston initiative by tracking solar installations and calculating the solar potential of rooftops.

Wednesday, January 27th 2010
by Joe Francica

Ismael Chivite, ArcGIS Server product manager, provides an overview of ArcGIS Server as a platform for developers.

Wednesday, January 13th 2010
by Joe Francica

Cary Roberts, GIS specialist for the Coachella Valley Mosquito and Vector Control District, discusses how ESRI's server and mobile GIS technology has centralized and helped their organization visualize data in real time.

Wednesday, December 30th 2009
by Joe Francica

Julia Powell, ENC Technical Director at National Oceanic and Atmospheric Administration (NOAA), discusses their transition to the ESRI technology-based nautical production system, Nautical Chart System 2, in order to increase efficiency

Wednesday, December 30th 2009
by Joe Francica

Kass Green, former President of the American Society of Photogrammetry and Remote Sensing, explains how digital imagery technology and the growth of hardware capacity have made the full integration of GIS and imagery a reality.

Wednesday, December 2nd 2009
by Joe Francica

Heath Wallis, Supervisor of Technical Applications Development for Samson, an ESRI Business Partner, discusses the benefits of integrating GIS into the enterprise.

Sunday, November 22nd 2009
by Joe Francica

This podcast features LizardTech's LiDAR Compressor software. This past summer, LizardTech introduced LiDAR Compressor, a utility for compressing point cloud data to 25% of its original size using LizardTech's MrSID technology. Jon Skiffington, LizardTech's director of marketing, explains how LiDAR Compressor works, its benefits to everyday users, and how MrSID makes it all possible.

Wednesday, November 18th 2009
by Joe Francica

John Young, Business Lead for Federal Civilian Facilities Management at ESRI, explains how GIS is used to manage federal infrastructure assets. Young discusses how viewing assets on an interactive map makes maintenance planning and workload distribution more precise.

Wednesday, November 4th 2009
by Joe Francica

Joel Campbell, Senior Director of Product Development for GeoEye, discusses GeoFuse, a data search and discovery tool built on top of ArcGIS that speeds access to massive amounts of remotely sensed data.

Wednesday, October 21st 2009
by Joe Francica

Rich Arata of New Century Software, an ESRI business partner, explains the role of GIS in risk assessment management for gas distribution and how organizations can address upcoming Distribution Integrity Management Program (DIMP) requirements.

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Recent Comments

Journal News Removes Interactive Gun Permit Map

The Lower Hudson Journal News has been under fire for publishing a map of gun permit holders in two counties in New York State  before Christma. (APB coverage 1, 2, podcast). On Friday January 18 the paper removed the interactive map. Why? Publisher Janet Hasson gave answers in a media statement and in a letter to readers.

In a statement in response to The Poynter Institute (a journalism school) she argued:

With the passage this week of the NYSAFE gun law, which allows permit holders to request their names and addresses be removed from the public record, we decided to remove the gun permit data from lohud.com at 5 pm today. While the new law does not require us to remove the data, we believe that doing so complies with its spirit. For the past four weeks, there has been vigorous debate over our publication of the permit data, which has been viewed nearly 1.2 million times by readers. One of our core missions as a newspaper is to empower our readers with as much information as possible on the critical issues they face, and guns have certainly become a top issue since the massacre in nearby Newtown, Conn. Sharing as much public information as possible provides our readers with the ability to contribute to the discussion, in any way they wish, on how to make their communities safer. We remain committed to our mission of providing the critical public service of championing free speech and open records.

In a letter to readers published on Friday she wrote:

So intense was the opposition to our publication of the names and addresses that legislation passed earlier this week in Albany included a provision allowing permit holders to request confidentiality and imposing a 120-day moratorium on the release of permit holder data.

She goes on to say that during the 27 days the map was online any one interested would have seen it and that the data would eventually be out of date. She also noted that the paper does not endorse the way the state chose to limit availability of the data.

The original map/article still includes a graphic - but it's a snapshot, a raster image, with no interactivity. Says Hasson in the letter to readers:

 And we will keep a snapshot of our map — with all its red dots — on our website to remind the community that guns are a fact of life we should never forget.

I continue to applaud the paper for requesting the data via a Freedom on Informat request, mapping it, keeping the map up despite threats and criticism and now responding to state law. I think the paper did a service to the state, to citizens and to journalism.

- via reader Jim and Poynter

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