How do you benefit from giving technology away? This week we look at a trend - all sorts of things (data, technology and Web services) are being offered for free across the technology landscape. It's happening in geospatial too. So, here's today's question: How will companies' free offerings compete with one another?
Google announced new location services APIs, a new Google Maps and a visual refresh for Google Maps at Google I/O last week. There was lots of descriptive coverage from the mainstream and tech press. But there was very little response from the geospatial community - except from Esri. Who should or should not be excited about the new Google Maps and APIs?