Company: SAS Institute
Industry: Retail, Advertising / Marketing / Mkt Research, Restaurants / Entertainment
Location: New York, NY, United States of America

SAS, the leader in business intelligence, will showcase exciting new additions to its industry-leading merchandise and customer intelligence suites at the NRF 94th Annual Convention and Expo in New York, starting Jan 17, in Booth #423.

Following the acquisition of Marketmax in 2003, SAS invested aggressively to deliver solutions that enable retailers to make better decisions faster."In the past year, we significantly increased our commitment to the retail industry, and the solutions we are showcasing this year at NRF demonstrate the advancements we have made in this area," said Jim Davis, chief marketing officer at SAS."In addition to a strong investment, we are forging strategic partnerships with industry-leading retailers to address real business problems in our solution suite.We are using these partnerships to direct our development efforts, and ensure that the solutions we create are powerful, yet easy-to-use and drive adoption and business value for our customers."

SAS' booth will showcase the following new additions to the suite of merchandise and customer intelligence solutions from Marketmax and SAS:

• Revenue optimization: Increase margins and revenues through a comprehensive suite of price and promotion management solutions.
• Intelligent forecasting: Increase the precision of retail merchandising decisions by leveraging intelligent forecasts that automatically account for seasonality, trends, promotions and price changes in the financial and assortment planning processes.With very little forecasting overhead, deploy the solution directly into the merchandise planning process.
• Recommended assortments: Improve the efficiency of merchants by automating routine planning tasks.
• Dashboards and reporting: Get the information merchants and marketers need to their fingertips through intuitive dashboards and reports that consolidate information from a variety of sources and present information in a user friendly manner
• Marketing optimization: Increase the return on direct marketing budgets through optimally allocating marketing dollars.

These solutions along with SAS' industry-leading merchandise planning, customer intelligence and business intelligence offerings will be shown at Booth 423 in the NRF Exhibit Hall.

About SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence.SAS solutions are used at more than 40,000 sites - including 96 of the top 100 companies on the FORTUNE Global 500(R) - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward.SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data.For nearly three decades, SAS has been giving customers around the world The Power to Know(R).

SAS and all other SAS Institute Inc.product or service names are registered trademarks or trademarks of SAS Institute Inc.in the USA and other countries.(R) indicates USA registration.Copyright (C) 2005 SAS Institute Inc.Cary, NC, USA.Other brand and product names are trademarks of their respective companies.

Angela Lipscomb (Angela.Lipscomb@sas.com)
Phone: 919-531-2525