Company: Appello
Industry: Location-based Services (LBS)
Location: Gothenburg, Sweden

After several successful launches of mobile navigation services with leading telecom operators, distributors, mobile phone manufacturers and system providers, Appello has now established a partnership with yet another innovative and ambitious company in the mapping and GPS navigation area, Mappy SA – the European leader in geotargeting solutions on the internet and handheld devices through mappy.com and B2B location based services.

“We are very proud to have established a partnership with Mappy, clearly one of the leading companies in geotargeting information services on the web and B2B location based services”, says Martin Svensson, CEO at Appello. “For Appello this is yet another confirmation that we are on the right track, both in terms of technology and business strategy. This partnership will further reinforce our position as Europe’s leading online navigation provider”.

Online navigation offers combine navigation on mobile phones and web portal connectivity. Utilizing the strength of each of these components, online mobile navigation and a comprehensive mapping web portal, an extremely attractive end-user experience can be offered.

About Appello and Wisepilot
Appello is a leading provider of mobile GPS navigation services and offers turn-key solutions to mobile network operators and business customers. Appello has developed WISEPILOT™, a unique and award-winning navigation platform for mobile devices providing applications to the automotive and telecom industries. Appello's customers include some of Europe's largest mobile network operators, telecom distributors, mobile phone manufacturers and telecom system integrators. Appello has its headquarters in Gothenburg, Sweden.

For more information, visit www.appello.se | www.wisepilot.com.

About Mappy
Mappy, 100% subsidiary of PagesJaunes Group, a Euronext listed company, designs, develops and markets LBS and navigation solutions for consumer and corporate markets. Mappy.com, with 11 million unique visitors in Europe1, is a global service available in 13 languages and accessible via the Internet, mobile phones and PND. Through these different media, Mappy allows their visitors to use GPS navigation, plan trips, print maps, search local services and see photos. Corporations who advertise on Mappy’s media or integrate our LBS-solutions onto their web portals, make their network and brand benefit from a sound visibility.

For more information, visit www.mappy.com

Martin Svensson (martin.svensson@appello.se)
Phone: +46 730 255 299