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Press Releases
Completed Census tells what Canadians Earn
June 25, 2008

Company: Tetrad Computer Applications
Industry: Real Estate, Telecommunications, Retail, Advertising / Marketing / Mkt Research, Consulting, Business GIS, Demographic Data, Geographic Data, Database, Customer Relationship Management, Crime Analysis, Business Intelligence
Location: Vancouver, BC, Canada



The just released, final installment of Canada's 2006 Census completes the package of data that Tetrad Computer Applications is delivering with their PCensus product.

Household income data is the key demographic in the 1,800 census variables that has been anticipated by planners and market researchers since the first data appeared last September. PCensus users now are the first in Canada to have the most complete picture of Canadian households since the last census in 2001.

Fast food restaurants to Policing agencies use this resource for site location and target marketing. Combined with popular mapping software, such as MapInfo, ESRI ArcGIS and Microsoft MapPoint, visualization of trade areas and neighborhoods for demographic analysis is easy.

The census data, organized into 64 easy-to-use tables includes:
  • Sources of income, earnings, family and household income
  • Age, sex, marital status, families
  • Types of dwelling and household size
  • Citizenship, immigration
  • Mother tongue, home language and official/non-official languages
  • Ethnic origin, visible minorities, aboriginal peoples
  • Labour force, occupation, industry, household activities, place of work, mode of transportation
  • Education, mobility, migration
  • Families, dwellings, households
Using the PCensus demographic software, anyone can profile a location in Canada, target a list of areas that match a specified "lifestyle" or color a thematic map that illustrates key demographics. PCensus also computes values "on-the-fly" for all census variables down to the block level. Having more census data points (478,831 blocks vs.54,626 dissemination areas) allows much greater resolution for calculating profiles of user defined areas (circles, polygons, drive times).

About Tetrad:
Tetrad Computer Application Inc., provides demographic and mapping tools to businesses and governments in North America. Tetrad is an Authorized Distributor of Statistics Canada 2006 Census data. For more information, contact Tetrad at 800.663.1334 or visit www.tetrad.com

Wilson Baker (wbaker@tetrad.com)
Phone: 800-663-1334
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