Company: ESRI
Location: Redlands, California, United States of America

Analysts Can Improve Research with Current and Projected Demographic Data

Redlands, California—Analysts and researchers are using ESRI's reliable data products to create a solid foundation for viable, definitive research projects. Experts and students across all industry sectors can now have access to the most accurate demographic data with the 2008 Sourcebook products. ESRI has published the softcover editions of Community Sourcebook of ZIP Code Demographics and Community Sourcebook of County Demographics, as well as the Sourcebook●America with ArcReader CD-ROM, all of which include ESRI's 2008/2013 demographic updates and projections for data variables such as population, age distribution, and income. These resources also include spending potential indexes for 20 categories such as financial services, home improvement, entertainment, home furnishings, apparel, automotive aftermarket, health insurance, pets, and pet supplies.

"The comprehensive information in ESRI's 2008 Sourcebook products represents the newest, most accurate results derived from ESRI's unique demographic data methodologies," says Catherine Spisszak, data product manager. "For more than 20 years, information from ESRI's Sourcebook products has been used by companies, government agencies, universities, and nonprofit organizations to make better, more informed business decisions."

Information in the Sourcebook products can be used to

• Conduct market research.
• Identify population trends.
• Perform site location analyses.
• Profile customers by age, income, and spending patterns.
• Note cultural, geographic, and income shifts.

For more information about ESRI's Community Sourcebook products, visit http://www.esri.com/sourcebooks.

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About ESRI
Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com.

ESRI, the ESRI globe logo, GIS by ESRI, Community, Sourcebook●America, ArcReader, www.esri.com, and @esri.com are trademarks, registered trademarks, or service marks of ESRI in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.

Brent Roderick (press@esri.com)
Phone: 703-506-9515 x8153