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Westwood One (WON), AirSage Release Traffic Reporting Platform
July 31, 2008 |
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Company: Airsage, Inc.
Cell phone signal analysis to provide faster alerts, reliable travel times, and better alternate route suggestions New York, NY --Westwood One, Inc. (NYSE: WON) today announced a multi-year strategic partnership with AirSage, Inc. to combine traffic speed and flow information derived from cell phone signals with Westwood One’s leading traffic incident reporting expertise. With the expanded depth of information-gathering provided by the partnership, Westwood One’s Metro Traffic will improve the accuracy of traffic information available to commuters, offering significant advancements in the reporting of travel times, faster alerts, and better alternative route suggestions. Metro Traffic will begin to roll out the innovative reporting technology in September. “Our partnership with AirSage merges Metro Traffic’s market-leading experience with cutting-edge cellular technology to provide local traffic reports that are simply more accurate than what is currently available anywhere,” said Jonathan Marshall, Westwood One EVP – Business Affairs & Strategic Development. “We’ve been searching for a technology that provides accurate speed and flow data to complement our strategy of providing premium content to our media partners.” As the leading provider of traffic information, Metro Traffic serves 129 markets with incident monitoring services covering more than 350,000 miles of roadway. AirSage, the only U.S. supplier of traffic data from cell phone signaling systems, compiles and analyzes the anonymous real-time experiences of tens of millions of drivers to report up-to-the-minute traffic flows and speeds. The combined offering, an industry milestone, will vastly expand coverage of secondary roadways and provide best-choice alternatives to minimize the hassles of daily commuting. AirSage CEO Cy Smith said, “We are excited to partner with Westwood One, the longtime leader in traffic reporting. Our combined technology and data sources will enable Westwood One to provide the most complete, accurate and timely traffic information to media outlets and to commuters. With this service, drivers will find it easier to avoid congestion and navigate the roadways of America.” “Coupling AirSage’s breakthrough technology with our 1000+ experienced traffic experts nationwide lifts traffic reporting accuracy to a new level,” said John Frawley, EVP Broadcast – Metro Networks. AirSage’s proprietary software supplies speed, travel time and traffic-flow information for over 150,000 miles of roadway, including primary and alternate travel routes. This is a notable improvement over systems based on fixed-traffic data sensors that monitor real-time traffic for only about 7,000 miles of metropolitan interstates. By relying on the extensive presence of mobile communications technology, AirSage is also able to provide greater visibility into how the nations network of highways and arterials is performing and being used at different times of the day, month, and year.
About Westwood One
About AirSage, Inc. For more information please visit www.airsage.com. Sandy Hillman (www.airsage.com) |






