Company: Rand McNally
Industry: Geographic Data
Location: Skokie, IL, United States of America

Skokie,IL-- Rand McNally, America's largest and most trusted map publisher, today announced the launch of the first family of digital atlases for the Kindle(TM), Amazon's wireless e-book reader. The first available titles - offering comprehensive and searchable road atlas data for Northern California, Southern California, and Washington State - can be downloaded from The Kindle Store at Amazon.com for $1.99 MSRP. Joining other major publishers, such as The New York Times, Wall Street Journal, Washington Post, Forbes and TIME, Rand McNally is committed to delivering the world's most valuable information to one of the world's most innovative e-book platforms.

Rand McNally Road Atlases have been designed to work specifically on the Kindle reader. The digital atlas includes a full, searchable index of every city on the map as well as National Parks and other federal areas. The atlas also features individual overview maps of major National Parks as well as major cities and towns. "Building on our decades of experience and a tradition of producing the most trusted print maps in the world, we are excited to take the industry lead in delivering easily readable state maps in a truly portable digital format," said Joel Minster, senior vice president and chief cartographer at Rand McNally. "Our cartographic development team created a map page navigation technique entirely new to the Kindle, letting users easily navigate to the map above or below the current page, not just the page before or after, which is typical of e-book readers. Customers should expect nothing less from Rand McNally than to provide them with the trusted tools they need to discover, map and navigate their world."

Users can download content directly through their Kindle device or from their computers via Amazon.com. Kindle books include free wireless delivery within a minute of placing an order. Additional Rand McNally state atlases for the Kindle are planned for 2009.

About Rand McNally
From America's number-one-selling Road Atlas, The Thomas Guide(R), FabMAP(R) and Goode's World Atlas to StreetFinder(R) Wireless and IntelliRoute(R) trucking software, Rand McNally has been an industry leader in the mapping, routing, geographic reference and trip-planning tool marketplace for more than 150 years. With More Roads-Better Directions(TM), the company's products are sold in more than 50,000 retail outlets, directly to business, and are distributed to 98% of schools across the U.S. Rand McNally is the premier resource for online travel planning as well as maps and directions.

For more information, please visit www.RandMcNally.com, call 800-333-0136 or buy maps and travel gear online at store.randmcnally.com/.

The Thomas Guide, StreetFinder, IntelliRoute, FabMAP and More Roads - Better Directions are registered marks and/or trademarks of Rand McNally. All other trademarks and registered trademarks are the property of their respective owners. Rand McNally Kendra Ensor VP, Retail Marketing 847-329-6178 kensor@randmcnally.com

Kendra Ensor (kensor@randmcnally.com)
Phone: 847-329-6178