Company: Appello
Industry: GPS
Location: Gothernburg, Sweden

This will allow owners of the LG phone to have state-of-the-art navigation directly on their GPS-enabled mobile phone. The LG GT505 will be available in Europe from June 2009.

The LG GT505's impressive 3-inch touch screen and GPS functions make it an ideal navigation device. The service will initially be offered in over 40 countries, where Wisepilot for LG will be pre-loaded on all GT505 phones*. It will give users a free 30-day trial of Wisepilot for LG - a turn-by-turn navigation solution with voice directions and moving 3D maps. In addition to this premium guide, real-time traffic information, weather and wind forecasts, Wikipedia local search, safety camera warning, a unique web portal community and an automatic travel report journal are also available. Following the free 30-day trial, the user can continue the service under several subscription plans.

Wisepilot for LG is built on deCarta's DDS geospatial platform, the most successful location platform on the market today. DDS allows Wisepilot for LG to easily integrate digital maps and database content drawn from multiple sources for fast, accurate access to the user. DDS provides flexible, patented spatial searching, geocoding and routing for LBS applications

"Location and navigation are quickly becoming required features on mobile phones," said J. Kim Fennell, President and CEO of deCarta. "We are excited to be partnering with a company of the stature of LG, whose vision for rolling out navigation will make this valuable service available to many more users worldwide."

Daniel Hernandez, Product Marketing Director for LG Mobile Communications Europe, said: "Mobile communications have been about more than just voice based calls for a long time, consumers demands more and more services as standard. Mobile GPS-navigation services have previously been preserved for high end handsets segment. The introduction of Wisepilot for LG addresses the increasing demand from our customers to also offer mobile navigation to a wider consumer base. We expect mobile navigation to grow rapidly and LG aspires to be at the forefront of this opportunity."

* Preload of Wisepilotr for LG is dependent on the operator service package provided.

About Appello and Wisepilot
Appello is a leading provider of mobile GPS navigation services and offers turn-key solutions to mobile network operators, handset manufacturers and enterprise customers. Appello has developed WISEPILOTr a unique and award-winning navigation platform for mobile devices providing applications to the automotive and telecom industries. Appello's customers include some of Europe's largest mobile network operators, telecom distributors, web portals, directory service providers, mobile phone manufacturers and telecom system integrators. Appello has its headquarters in Gothenburg, Sweden.

For more information, visit www.appello.se | www.wisepilot.com

About deCarta
deCarta is the leading geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications such as those deployed by Verizon, Sprint Nextel, AT&T, T-Mobile, Multimap and Hotels.com. The company's technology is ideal for high-volume LBS applications in the mobile, personal navigation, connected navigation, enterprise and Internet markets where scalability, speed and reliability are vital. deCarta's solutions are preferred by application developers and service providers who seek to leverage deCarta's unique core strengths of server-side and wireless LBS expertise, and also want the flexibility to customize map styles and self-brand. Some of deCarta's customers and technology partners include Appello, ATX, AutoTrader.com, Gearworks, Hotels.com, INRIX, Local Matters, loopt, Maps.com, Motorola, Multimap, NAVTEQ, Networks In Motion, Tele Atlas, TeleNav and WHERE. deCarta is privately held and headquartered in San Jose, California with international offices in the UK, Germany and China.

For more information, visit www.decarta.com

Jane Elliott (jane.elliott@directionsmag.com)
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