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Backpacker Teams with Google Earth
June 06, 2008 |
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Company: BACKPACKER magazine
 Instead of querying professional photographers for its June cover image, BACKPACKER magazine called up the map experts at Google Earth to create the magazine's first ever digital map cover. The 3-D map image depicts a hiking route near Going-to-the-Sun Mountain in Glacier National Park, and illustrates the stellar detail of the today's digital maps. The June 2008 issue is on newsstands now. The 3-D map is a fitting lead into one of the issue's features, iHike -- a complete guide on how to plan, document, organize, and share digital information. The package advises readers on map software and digital tools, and includes step-by-step skills on how to use GPS tools, digital cameras, and video software to show off adventures with friends and family. "We are using more and more technology every day to plan, execute, and share our outdoor adventures," said BACKPACKER editor-in-chief Jonathan Dorn. "In our June issue, we take a hard look at what digital tools are available for hikers, and how they can make backcountry trips safer and more enjoyable. The iHike package provides our readers with everything they need to know to scout and create routes in 3D using a GPS and Google Earth, plus tips for taking video, posting photos, and more." The eight-page package shows readers how to create their own trail maps, what software to manage their digital files, and more than 10 ways to share their outdoor stories-from creating a DVD to geo-tagging photos on photo-sharing sites. "Among outdoor publications and websites, Backpacker is recognized as the leader in providing detailed, innovative maps to its readers," said Dorn. "The quality of Google's images--from the topography contours to the rich colors to the fine detail in the rock and snow--made our June cover an amazingly realistic representation of the mountain we selected." The issue also highlights the new destination pages on backpacker.com, where readers can submit digital trips with turn-by-turn GPS directions, photos, and video clips. They can see their trips on Google maps and in Google Earth. Readers can enter a contest to win a $4,000 electronic package and a free trip with BACKPACKER editors in the Colorado Rockies. Learn more at http://www.backpacker.com/postatrip. About Backpacker: Backpacker brings the outdoors to readers' doorsteps, inspiring and empowering them to get out and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature, and product innovation, has become the gold standard against which all other outdoor-industry awards are measured. Backpacker is published by Active Interest Media (http://www.aimmedia.com), has a circulation of 340,000, and is published nine times per year. In 2008, the magazine won a National Magazine Award for General Excellence, ASME's highest honor. Backpacker also won the 2006 National Magazine Award for editorial excellence. Backpacker's award-winning website, www.backpacker.com, is updated daily and features more than 1,200 hikes, a searchable and comprehensive database of outdoor gear (http://www.gearfinder.com), special sections for beginners, the most active community forums in the outdoor space, and a wealth of trail tips, videos, and GPS know-how. # # # For more information contact: Dayna Macy Communications Director dmacy@aimmedia.com / 415-591-0729 Kris Wagner (kwagner@aimmedia.com) |
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