LITTLE ROCK, AR--Acxiom®Corporation recently announced the launch of ConsumerResearchSite.com, arepository of consumer data useful for conducting research through anonline portal. The site was designed for media professionals, academics andothers whose research could benefit from the wealth of market segmentationdata collected by Acxiom and the Gadberry Group. The centerpiece of the consumer data is delivered by Acxiom's PersonicX®, a system that segmentsU.S. households into life-stage groups and 70 smaller clusters based onspecific consumer behavior and demographic characteristics.

"The data available on this site can be a powerful research tool to enrichthe understanding of where and how Americans live," said Ray Kraus, productmanager of Acxiom. "We're eager to share this data with reporters andacademics, who we believe will greatly benefit from Acxiom's vast knowledgeof consumer insight."

With the site's demographic distribution analysis, one can runhousehold-level demographic segmentation reports by U.S. city. The reportpermits users to determine which clusters and/or life stages the householdsin a given city fall under based on either total number or percentage.

If the researcher selects a certain city and state, a map of that cityappears along with the number of households segmented by five PersonicXlife stages: youth, career builder, earning years, late careers orretirement. The population is further segmented into 21 PersonicX LifeStage Groups. For example, when Aurora, Illinois is selected, the datashows the largest number of Aurora residents (5,530) are in the "JumboFamilies" life stage group. The smallest group is the "Mature Rustics,"with 90 residents.

The four clusters of "Jumbo Families" are the most prolific of allclusters. People in this group share a mean age of 40-plus, and fall in thetop 10 clusters for the average number of kids per household. They alsohave above-average college educations and household incomes. Beingrelatively mobile, they do not have sufficient residential tenure to buildup much home equity, and therefore have a lower net worth than some of theother clusters.

Acxiom and the Gadberry Group are making this information available toacademia and the media in exchange for source attribution, should the databe used in shared or published research findings.