Esri Location Analytics enables organizations to maximize data and applications by revealing the where in their corporate data. Esri Location Analytics extends the value of traditional enterprise applications by incorporating GIS to help you visualize, question, analyze, interpret, and understand data. It consists of a scalable platform that works in the cloud, on mobile devices, and within existing information technology (IT) systems.

The result is access to better information for organizations at every level that unearths relationships, patterns, and trends that would otherwise remain locked away.

"We want to help people get the most out of their enterprise systems," says Jack Dangermond, president, Esri. Location analytics lets you understand the where associated with business activities. You can easily visualize data, take it to the cloud, and open up access. That means better, faster decision making for everyone."

Organizations around the globe—business, government, energy, natural resources, and health care—are acknowledging that mapping of business activities is essential. Managers, executives, and frontline staff can use location analytics and mapped data for a range of applications, including the following:

• Asset management
• Business intelligence (BI)
• Customer relationship management (CRM)
• Enterprise resource management
• Field work force management
• Operational awareness
• Real estate planning
• Risk management

Organizations have relied on business intelligence tools for years to examine data. Today's technology allows people to capture and manage information about nearly every type of transaction and event, including data related to time and place. Esri Location Analytics enables organizations to visualize the relationship between corporate data, such as profits and inventory, and location-specific data, such as customer and facility addresses. It takes advantage of core capabilities to extract new, powerful insights.

Esri Location Analytics Core Capabilities

• Mapping visualization: See your data on maps in innovative ways, far beyond simple "dots on a map" solutions.
• Powerful analytics: Bidirectional communication between the map and other key business data enables analysis based on location.
• Geographic information enrichment: External spatial data includes demographics, lifestyle, business, and weather.

Esri supports a number of business analytics platforms right off the shelf. So whether it's BI, CRM, collaboration, or office productivity tools, Esri Location Analytics adds value to your business system.

To learn more about answering the where in your enterprise data, visit esri.com/locationanalytics or download the white paper.

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About Esri
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com.

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Jesse Theodore, Esri
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