Consumers who are on-the-go now can instantly find the nearest Bank of America banking center and ATM locations through their personal and in-car navigation systems and mobile and wireless global positioning devices. Today, Bank of America (NYSE: BAC) announced it has teamed up with Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location based solutions, to make Bank of America locations around the country available through the Tele Atlas Brand Icon Program.
Consumers dont have to look further than their fingertips or their car dashboard to find the nearest Bank of America ATM or banking center, says Sanjay Gupta, e-Commerce and ATM executive for Bank of America. Now, they have instant access to the locations of our more than 5,700 banking centers or 17,000 ATMs across the country.
With consumers increasingly leveraging digital maps as main sources of rich, detailed location-based content, the ability to easily pinpoint a preferred location or service is an increasingly important attribute to provide, said Wilson Kerr, business development director, Tele Atlas North America. We view partnerships with brands of this caliber as both a powerful addition to our expanding Brand Icon program and as a differentiator for navigation platforms and LBS consumer applications.
Tele Atlas Brand Icons enhance Tele Atlas-powered navigation systems by visually representing the points of interest (POIs) of participating businesses as instantly recognizable logos to help mobile consumers to accurately identify specific brands of interest. Through the program, these branded icons are available for digital map application developers to incorporate into personal and in-car navigation systems and mobile, wireless and Internet map applications.
Bank of America joins over one hundred leading consumer brands such as Chevron, Circuit City, CompUSA, Hilton, McDonalds, Outback Steakhouse, Starbucks, Target, Texaco and Wal-Mart, which have partnered with Tele Atlas through its Brand Icons program to deliver branded POIs for the most popular food, gas, lodging, recreation, retail and, now, financial establishments.
To learn more about the Tele Atlas Brand Icons program, please visit Tele Atlas at the 2007 International Consumer Electronics Show (CES) in Las Vegas, January 8-11 in the Central Hall, booth #9841.
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some the worlds most essential navigation and location-based services. The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products and services they need, wherever they are. Tele Atlas also works with business partners that deliver critical applications for emergency, business fleet and infrastructure services. Founded in 1984, the company provides maps covering 54 countries around the world. Tele Atlas has approximately 2,300 full-time employees and contract cartographers at offices in 20 countries and uses a sophisticated network of professional drivers, mobile mapping vans and more than 50,000 data resources to continually update its maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.
About Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 54 million consumer and small business relationships with more than 5,700 retail banking offices, nearly 17,000 ATMs and award-winning online banking with more than 20 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 175 countries and has relationships with 98 percent of the U.S. Fortune 500 companies and 79 percent of the Global Fortune 500. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.