TrafficIQ™ Lite Offers Retailers and Mall Operators an Affordable and Simple-to-Deploy Counting Solution
Atlanta, Ga., September 18, 2013 – Brickstream, a leader in behavior intelligence solutions for environments where people shop, gather, work and play, today announced a new people counting application, Brickstream TrafficIQ™ Lite. Ideal for mall operators and specialty retailers seeking a simple, cost-effective product for people counting, Brickstream TrafficIQ Lite is a lightweight and easy-to-deploy solution that allows users to keep track of arrivals, exits and occupancy, with no in-store PC or expensive hardware required.
“Our clients need to count how many people are entering and exiting their establishments—in real-time, throughout the day and over time—so that they can make smart decisions about staffing, service and more,” said Eric Wang, General Manager for Shanghai Unicross, a Brickstream reseller partner. “Brickstream TrafficIQ Lite shows intraday arrivals, exits, occupancy and historic store traffic on a clean, easy-to-read dashboard that can be viewed on a tablet, phone or PC.”
“Brickstream is 100 percent focused on providing solutions at price and feature levels that address the varied needs of our global customer base and partner network,” said Steve Jeffery, CEO of Brickstream. “TrafficIQ Lite is a great option for mall operators and specialty retailers that want to quickly get up and running with a simple and cost-effective counting solution. As intelligence needs evolve, businesses can easily upgrade to Brickstream TrafficIQ, which offers additional features and metrics, region- and chain-level reporting, and integration with Point-of-Sale, workforce management and other enterprise systems.”
Brickstream TrafficIQ Lite: Simple-to-Deploy, Cost-Effective, Accurate
With TrafficIQ Lite, Brickstream introduces a simple-to-deploy, easy-to-use and affordable people counting solution that delivers the accuracy that Brickstream technology is known for in a web application that requires minimal resources to install and maintain. Brickstream TrafficIQ Lite analyzes the traffic data captured by Brickstream 2D and 3D smart devices, displaying intra-day and historical reports on arrivals, exits and occupancy in highly intuitive dashboards that can be interpreted at-a-glance. Advantages and benefits include:
§ Lightweight – Cloud-based, with no in-store PC required.
§ Flexible – Slice and dice data by selecting different date ranges and aggregation levels; runs on popular tablet or mobile devices; may be hosted by Brickstream or deployed behind the customer’s firewall.
§ Customizable – Easy to modify text and colors; supports multiple languages (including Asian languages such as Mandarin, Japanese and Korean).
§ Permission-based access – Users can be given access to a single site or many; multiple users may access reports simultaneously.
Brickstream TrafficIQ Lite is available as of September 2013 to all Brickstream partners and direct customers.
Brickstream is a leading provider of behavior intelligence solutions for understanding human behavior in the places where people shop, gather, work and play. Brickstream’s technology intelligently collects, integrates and analyzes data related to the actions of people as they enter, move through and exit an environment, delivering the equivalent of clickstream analytics for the brick-and-mortar world. Premier retailers, grocery chains, hospitals, banks and others use Brickstream to understand more about their customers and visitors, and draw on the insight gained to enhance customer service, optimize resources, and maximize economic opportunities in real-time. Headquartered in Atlanta, Brickstream has the largest installed base of 3D smart devices worldwide, a global network of partners, and regional offices in Europe and Asia. For more information, visit www.brickstream.com <http://www.brickstream.com> or follow Brickstream on twitter @brickstream
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