The Canadian Marketing Association (CMA) yesterday honoured Jan Kestle with its “Life Membership” award, citing her work on behalf of the CMA and her “immense contribution” to the “development of marketing in Canada” during her forty-year career. Kestle, who is the president and founder of Environics Analytics, Canada’s leading provider of data-driven marketing solutions, received the award during the 2014 CMA National Convention in Toronto.
During the awards presentation, Kestle was lauded for her work with the CMA, which has spanned two decades. She currently serves as a memberthe CMA Privacy and Ethics Committee and the Customer Insights and Analytics Council, and she is co-chair of the CMA’s upcoming 2015 Analytics Conference. An active contributor to the CMA’s blog, Kestle recently co-authored a CMA white paper on data governance designed to help Canadian organizations adopt formal procedures for managing their data.
“The CMA is pleased to present an honorary life membership in the Association to Jan Kestle in recognition of her outstanding contributions to the Association,” said John Gustavson, President and CEO of the Canadian Marketing Association. “She has worked tirelessly on the Association’s behalf for many years, actively supporting our advocacy efforts, leading several Councils and committees and providing strong financial support.”
In addition to Kestle, the CMA yesterday presented lifetime memberships to Mitch Joel, president of Twist Image, and Caroline Papadatos, senior vice president of LoyaltyOne. Past recipients of the honour include Rich Bassett, president of Bassett Direct; Steve Levy, president of Ipsos Reid East; and Nancy Cardinal, vice president of marketing and customer insights at the LCBO.
“I’m very gratified to receive this honour along with my fellow award winners, particularly because it reflects work that is so important to the marketing industry,” says Kestle. “The CMA is our industry’s leading voice and I support its efforts to further the goals of its members. To be recognized for contributing to those goals is very rewarding.”
A thought leader in the marketing information industry for over forty years, Kestle founded Environics Analytics in 2003 after serving as president of Compusearch. She directed the development of Canada’s PRIZM segmentation system, which helps marketers better connect with customers by integrating mindset and market behaviour data. In addition, she helped create and oversees ENVISION, a comprehensive, web-based micromarketing tool that analyzes customers and markets anywhere in the world. An expert in applying statistics and mathematics to help solve business challenges, Kestlehas worked with hundreds of clients in industries ranging from finance and retail to the not-for-profit sector. She speaks frequently at conferences and seminars across North America.
About Environics Analytics
Environics Analytics is one of the premier marketing and analytical services companies in North America. Specializing in segmentation, site modeling and custom analytics, it provides data-driven consumer insights and market analysis to help clients increase their customers. Its team of veteran modelers and geographic experts are industry leaders in sales forecasting. And it provides powerful micromarketing tools, including ENVISION, that offer easy-to-use business applications for site analysis and media planning. To learn more about Environics Analytics, please visit our website at www.environicsanalytics.com or call 416.969.2733.
About the Canadian Marketing Association
The Canadian Marketing Association embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Its 800-plus members encompass all facets of marketing and represent consumer and business-to-business marketers and advertising agencies. These organizations make a major contribution to the economy driving commerce, investments in media and new marketing technologies and providing employment for millions of Canadians. CMA helps shape the future of marketing in Canada. It is the leading provider of marketing education and the marketing community’s principal advocate on key public policy issues affecting both consumer and business-to-business marketers. For more information: Ed Cartwright, Vice-President, Corporate Communications, at email@example.com.