Directions Magazine
Hello. Login | Register

Press Releases

Home | Submit Press Release Launches Psychometric Test: What Is Beautiful?

Bookmark and Share
Thursday, February 13th 2014
| Cuenca, Ecuador Launches Psychometric Test: What Is Beautiful? announces a free, online psychometric questionnaire enabling visitors to discover what aspects of urban form are truly beautiful to them. Visitors can then use their test results to explore hundreds of places on a worldwide gallery of interactive city maps. promotes the appreciation of cities around the world. Visitors to ( learn a 15 term vocabulary describing beautiful urban places, collectively known as Beautiful Facets ( The 15 Beautiful Facets derive from “common threads” in the theories on beauty put forth by famous commentators from Ancient Greek times to the present.

Since “beauty is in the eye of the beholder”, everyone will have their favorites among the 15 Beautiful Facets. Website visitors can determine their favorite Facets by answering a series of multiple-choice psychometric questions (, somewhat like an occupational aptitude test. Their answers are automatically analyzed and their preferences ranked. has categorized and mapped hundreds of sites in cities around the world according to the 15 Beautiful Facets. Once users establish their preferences from among the 15 Beautiful Facets, delivers a tailored selection of the most beautiful experiences in cities worldwide. Visitors can travel virtually at, or put together a list of must-see places for future travels.

Here are comments from recent website visitors:

“What a tremendous amount of information, all put together very uniquely -- a nice mix of academic and ‘common man’ language, content, and presentation. I took the test, and then looked over the results for San Francisco. The San Francisco map was easy to use and quite enlightening for me to be able to pick places to go based on the results of my ‘beauty test’."

“I took the test and then clicked on Cape Town since I was most recently there and the things suggested under “Nature” were indeed the things I was most interested in seeing while there (Nature was my off the charts winner when I took the test). I’m going to check out your website before heading off to a new destination and I’m going to forward the link to some of my traveling companions as I think they may find it fascinating as well!”

“The site is very impressive. From an educator's point of view, I think the site offers an excellent way to teach aesthetics to secondary and college-age students.”

“Wow, this is amazing. You can almost travel from your home!”

The website contains a considerable amount of additional content. For example, see the website’s Details ( tab for a free e-book containing brief biographies on 40 of the most important aesthetic philosophers, architects, city planners, and behavioral psychologists over the last 2,600 years; a thorough explanation of each the 15 Beautiful Facets; a detailed explanation of the method used for calculating the Cities Beautiful Index (CBI) of each city; and much more.’s mission is threefold: 

  •     providing everyone with a broadened and deeper understanding of civic beauty
  •     revealing what is beautiful to each of us via a personalized civic beauty ranking test
  •     presenting free, interactive touring maps of the most beautiful urban places in the world.

Visitors to will discover something fundamental about themselves, and apply that knowledge to create more enjoyable, enlightened excursions to beautiful cities no matter if they travel by airplane or by computer mouse.


Gilbert Castle, Founder 
(415) 871-0415 

Bookmark and Share

Stay Connected

Twitter RSS Facebook LinkedIn Delicious Apple Devices Android Blackberry

Recent Comments

How CSX Used Location Technology to Mitigate Field Risks and Reduce Costs

CSX Corporation operates trains over 23,000 route miles in 23 states. The company has implemented a new fleet management solution that is reducing carbon emissions, improving safety for its employees and evaluating the implications of operating trains in multiple tax jurisdictions. It’s a solution that has CSX barreling down the right track.

Geospatial Companies! Is Your Homepage Doing its Job?
Study shows Where on the Planet new Roads Should and Should not Go
NOAA analysis Reveals Significant Land Cover Changes in U.S. Coastal Regions
Landsat and Water: Using Space to Advance Resource Solutions
Thinking Inside the Box - Leveraging Audience Data for Optimal Mobile Marketing Performance
Enhanced Elevation Data to Sharpen Global Focus on Climate Issues
Every GIS Student’s Nightmare: Finding a Research Topic
Crime Data Analysis Using MapInfo: A Tutorial

About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
© 2014 Directions Media. All Rights Reserved