Côte d’Ivoire adopts what3words as addressing infrastructure
what3words, the multi-award winning addressing system, has been adopted as an addressing standard for La Poste, the Côte d’Ivoire’s national postal system. Côte d’Ivoire is the first African nation – and second country in the world – to adopt 3 word addresses to improve its national infrastructure.
Officially 22.7 million people live in Côte d’Ivoire, and both the population and cities are growing rapidly. However, the country has only a few street addresses and many informal settlements with no addressing system at all. The current postal system does not deliver to home addresses and instead relies on Post Office boxes and descriptive directions (for example, “opposite the gas station, near the Internet Cafe”).
By using what3words, every location in the country now has an instant address. what3words provides an easy-to-use, accurate, and fixed address for every 3m x 3m square in the world. Making this address system part of the country’s infrastructure, and integral to La Poste’s service, will help unlock the region’s economic growth and social development. As a first step, La Poste wants to use this integration to make home deliveries a reality for millions.
Customers will be able to identify any 3 word address using the free La Poste app and simply write it on an envelope. Thanks to further partnerships with online retailers including supermarket yaatoo customers will also be able to enter the address on the checkout page of shopping websites.
Every citizen now has an address, whether they live in rural areas such as opera.cellblock.limb (in English) or espadon.chaleur.eventail (in French), a village near the town of Anoumaba, or hurry.bonds.midwinter (in English) or modeste.dejeunant.enlever (in French) – an unaddressed street junction in a crowded area of Abidjan. what3words will be integrated across La Poste’s internal systems, while postal workers will use a 3 word address to navigate directly to the 3m x 3m square to find a customer’s front door.
3 word addresses will also support La Poste in a significant deal with OCP Africa, the African arm of OCP Group, the world’s largest producer and distributor of fertiliser and other farming products. More than half of Côte d’Ivoire’s land is used for agriculture and La Poste will be using what3words to deliver OCP’s products to farmers across the country.
“In what3words, La Poste has found a simple solution that instantly provides Côte d’Ivoire with a robust and multi-lingual addressing system. 3 word addresses will help us to extend ecommerce opportunities, home delivery and support businesses in both urban and rural spaces.”