Patent covers a more driver-centric way to find places along a route
September 11, 2013, San Jose, CA: deCarta, Inc., the leading independent LBS technology company, announced today that it has been awarded a patent by the USPTO covering a better way for searching for places along a route. deCarta has created local search technology that is more “driver-centric” meaning it returns only the relevant search results for drivers looking for Points of Interest (POIs) that are convenient to them based on their forward direction of travel and with minimal detour off their current road. This differs from other search technology used in most navigation applications today that look 360 degrees for places around a fixed point, such as the current location of the driver, then typically return results inconvenient to the driver including places behind them.
deCarta’s new patent (US 8401786) covers the ability to generate search results for places where the total time or distance to get to the search result and back on route is less than a driver-set maximum. The intellectual property covered in the patent is available now as part of deCarta’s L2 local search engine is generating interest amongst automotive OEMs. Tier1s, telematics service providers and mobile app developers.
Most drivers today have experienced the frustration of using their navigation apps to search for POIs, only to discover that the “closest one” is either behind them or requires them to detour significantly off their current driving direction. This is because most navigation apps use simple “point-and-radius” search around the current location of the vehicle and show results based on “as the crow flies” distance without taking into consideration the actual deviation time from the current route.
deCarta believes that users prefer to get search results that are in front of them and with a minimal detour from their current route measured in time or distance driven. For example, most drivers looking for a gas station would prefer to drive a few miles further to find a station right along their current road, as opposed to one that is closer “as the crow flies”, but takes twice as long to get to because of inconvenient backtracking or detours through a busy commercial center.
The novel invention covered in this patent for deCarta’s Search Along A Route (SAAR) is based on the realization that effective “driving search” should exclude search results that are close to the route but hard to get to, especially on freeways where opportunities to get off the road are limited. deCarta’s technique measures the actual driving distance or time it takes to deviate from your route, drive to that place and then back on route to your final destination. Ultimately, that is what drivers care about.
deCarta’s SAAR can also be configured to allow the same type of search along any part of the route. This allows drivers to search for convenient places to stop at some time in the future, such as finding restaurants to stop at in an hour or finding gas in about 100 miles.
“Most of the local search being implemented in navigation apps today is derived from on-line search portals with little regard for driver convenience” said J. Kim Fennell, CEO of deCarta. “Our SAAR technology is designed to be driver-centric, which means generating results the way a driver wants to see them. This, combined with deCarta’s L2 search engine and our navigation expertise means we can enable our customers to deliver the very best navigation solutions to their users.”
deCarta’s customers can utilize deCarta’s L2 advanced geosearch technology and leverage the competitive advantages of the newly patented SAAR as a deCarta-hosted service offering or as licensed software. A video demonstrating SAAR is available here. To test deCarta’s SAAR, visit http://labs.decarta.com or register for deCarta’s DevZone at http://developer.decarta.com
deCarta is the leading independent, global LBS technology company. It provides specialized geospatial technologies for online mapping, routing, navigation, geocoding, local search and geo-data integration and processing. The company's platform is used by leading high volume LBS applications and services in the mobile, internet, enterprise-fleet and automotive markets where scalability, flexibility and reliability are vital. deCarta's customers and technology partners include Samsung, Inrix, T-Mobile, Appello, Ford, General Motors OnStar, Cybit, Wireless Matrix, MapIT, eMapgo, Nokia, Telstra/Sensis, TomTom, WHERE/eBay. deCarta is privately held and headquartered in San Jose, California with international offices in Germany, and China. www.decarta.com.