There has been a recent recognition among on-line and mobile sites that, while services like Google Maps are very good, there are also numerous compromises that come with using these generic platforms. Increasingly, both large and small developers are looking for Map API alternatives that provide them with:
· The ability to customize and differentiate their location services
· Provide access to more advanced functions than offered by Google Maps’ API
· Their own branding, not that of a potential competitor
· Control over the way their content is used
· The ability to monetize the service themselves as opposed to being a publisher for others
Location services are the core enablers that unlock hyper-local information and context for mobile users. Because of the tremendous value of these services, third party platforms, such as Google, have invested billions of dollars and millions of man-years in developing these services, embedding them in their operating systems and then extending them to application developers. However this requires that those companies share, or in some cases, lose control of the value that comes from this location function.
“In the last six months, we have seen a strong market trend towards location services that can be tuned and targeted wholly to a company sites’ brand, content and business model. This has resulted in many hundreds of new developers signing up to our DevZone, ” said J. Kim Fennell, President and CEO of deCarta. “Our new API makes it that much easier for these developers to build and deploy the creative location services that they want.”
· Write Once, Run Anywhere
o Cross-device API that will allow for building applications that run seamlessly on tablets, smartphones and desktop devices
o Dramatic savings in development costs as customers don’t need to dedicate separate teams to build mobile versions of their desktop apps.
· Control The Look & Feel Of Your Map Experience
o The flexible UI library is highly customizable and allows customers to design applications that reflect their visual style of choice and brand
o Customers can also choose from 5 preset map styles or build their own map style