Demonstrates Entirely New Ways to Explore Geographic and Social Environments

earthmine will showcase the most recent beta version of UrbanDive, an innovative, open, and immersive 3D service for local search at this week’s Where 2.0 conference being held in Santa Clara, California. UrbanDive was developed by the PagesJaunes Groupe, and utilizes earthmine’s unique 3D street level imagery and software platform. UrbanDive allows users to explore French cities through immersive, panoramic views, find places, connect with brands and build and share experiences via popular social networking services such as Twitter and Facebook.

“As traditional off-line approaches to yellow page directories continues to merge with new online capabilities, companies like PagesJaunes need to create new ways to generate revenues and reach into untapped markets,” said Pascal Thomas, vice president,  Audience Marketing for PagesJaunes Groupe.  “For PagesJaunes, earthmine’s data and technology allowed us to develop UrbanDive, which clearly provides the ability to connect online and offline content in a seamless manner.  This is a step toward expanding our market reach and staying competitive for business advertising dollars.”

earthmine has partnered with PagesJaunes to collect data in 150 of the largest French cities and the company’s developer tools and server software are being used by PagesJaunes to create the UrbanDive platform and deliver the experience to web and mobile users across France. “We are looking forward to seeing the growth of UrbanDive as PagesJaunes' extensive customer and user base continue to add their local knowledge and social content to over 150 cities across France”  said Anthony Fassero, co-CEO and founder of earthmine.

“It is also exciting to see the integration of local search information from not just PagesJaunes, but a variety of local search providers as well as user generated content.” Current content partners of UrbanDive include PagesJaunes, Mappy, Allocine.com, Expedia.fr, Le Figaroscope, Evene.fr, Fnac and Qype contributing an extensive content database spanning restaurants, cafes and business listings to the latest sporting events, exhibitions, theater, music and travel information. The product will be demonstrated at earthmine’s booth at the O’Reilly Where 2.0 Conference at the Santa Clara Convention Center in Santa Clara, Calif. on April 20^th and 21^st from 10 am – 3:45 pm. 

About earthmine

earthmine inc is a world leader in 3D street-level imagery delivering a full end-to-end solution from 3D mobile mapping systems, automated data processing pipelines, cloud-based hosting services and server software, to desktop software, client side developer tools and direct integration with leading GIS software.  earthmine has 24 partners across the Americas, Europe and Asia/Pacific regions that provide market and customer specific solutions in conjunction with earthmine technology.  earthmine technology is being used in local search, mobile, mapping, GIS, safety, and security markets worldwide in the United States, Mexico, Brazil, Canada, France, Australia, Japan, Malaysia, Singapore, Korea, Saudi Arabia, as well as other countries around the world. For more information, visit www.earthmine.com, follow earthmine on Twitter at http://twitter.com/earthmineor find us on Facebook, earthmine Inc.

About PagesJaunes Groupe

PagesJaunes Group is the leading French advertising and local information company nearly €1.2 billion in consolidated sales in 2009. PagesJaunes services include local directories, white pages, and information services available by telephone, SMS (118008) and the Internet. Its leading websites, Pagesjaunes.fr, mobile.pagesjaunes.fr, mappy.com and annoncesjaunes.fr, together comprise more than one visit per French Internet user per month. PagesJaunes Group ranks first in European Internet advertising revenues. PagesJaunes Group is listed on NYSE Euronext Paris - compartment A (PAJ).

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