Directions Magazine
Hello. Login | Register

Press Releases

Home | Submit Press Release

HERE plans to acquire Medio Systems Inc.

Bookmark and Share
Saturday, June 14th 2014


Medio's predictive analytics technology strengthens HERE location intelligence capabilities

12 June, 2014, Berlin, Germany and Seattle, USA - Today HERE, a leader in navigation, mapping and location experiences, announced plans to acquire Medio Systems Inc., a Seattle-based company that is a pioneer in the emerging field of real-time predictive analytics. 

Building on Medio's 'smart data' asset enables HERE to create contextual maps and location services that change according to the situation to provide highly personalized and predictive experiences for people and businesses. That could mean delivering individual restaurant recommendations to someone ready for lunch, giving drivers routes that match their driving style based on real-time conditions or helping businesses personalize their customer offerings.

"We are entering the age of what I call cognitive mapping, in which maps will understand their environment and anticipate people's intent in order to deliver interactive and smart location experiences," said Michael Halbherr, CEO of HERE. "We plan to extend Medio's talent and technology that analyzes millions of connected devices and billions of interactions on the go to strengthen our ability to deliver highly personalized maps and location services for whatever people face throughout their day."

Predictive analytics are an essential component of the HERE mission to provide the right map and services at the right moment across screens and operating systems.  By acquiring Medio, HERE aims to achieve that mission by taking maps far beyond where they are today.

"We share the vision of HERE to deliver highly personalized and contextual maps and services," said Medio founder and CTO, Brian Lent and CEO Robert Lilleness. "Since our start nearly 10 years ago, Medio has led innovation in the analytics business. Companies from across industries already trust Medio to analyze people on the go to help them deliver more personalized services to their customers. With HERE we are poised to deliver on an expanded vision that puts our team squarely at the intersection of predictive analytics and location intelligence, while also reaching more companies."

In order to understand what a person might want and need in a given moment Medio, which has nearly 60 employees, mines vast amounts of real-time activity data now available from the proliferation of sensors and connected devices into actionable intelligence. Its cloud-based predictive analytics engine leads a fundamental shift in how big data is gathered and processed so that it becomes a valuable source of intelligence to help companies make better, automated business actions.

The transaction, which is subject to customary closing conditions, is expected to close by the end of July 2014. The terms of the transaction are confidential.

Following the acquisition, HERE intends to share Medio's technology, as relevant, with the other two businesses of the Nokia Group, Networks and Technologies, to further capitalize on the acquisition.

"We believe the 3rd Platform of computing, built on cloud, big data & analytics, mobile, and social is starting to move into its next phase", said Crawford Del Prete, EVP Worldwide research, IDC.  "This next era of computing will be highly dependent on the personalization of services and products.  The combination of HERE's at scale mapping platform and Medio's predictive analytics is very powerful, and an important part of how technology will transform everyday experiences in the future."

Read more: http://360.here.com

About HERE and Nokia

HERE, a Nokia company, is a leader in navigation, mapping and location experiences. We combine highly accurate and fresh maps with cloud technology to enable rich, real-time location experiences in a broad range of connected devices - from smartphones and tablets to wearables and vehicles. To learn more about HERE, including our work in the areas of connected and autonomous driving, visit http://360.here.com

Nokia invests in technologies important in a world where billions of devices are connected. We are focused on three businesses: network infrastructure software, hardware and services, which we offer through Networks; location intelligence, which we provide through HERE; and advanced technology development and licensing, which we pursue through Technologies. Each of these businesses is a leader in its respective field. http://company.nokia.com

Bookmark and Share

Stay Connected

Twitter RSS Facebook LinkedIn Delicious Apple Devices Android Blackberry






Recent Comments

How are GIS Companies being Disrupted by other Technologies?

There has been discussion about how GIS will impact industry applications for years. But what technologies might impact GIS users and vendors? How are GIS companies being "disrupted" by other technologies?

U.S. Army Corps of Engineers’ Mapping Team: Hoping for a Picture-perfect Hurricane Season
Beyond GPS: Five Next-Generation Technologies for Positioning, Navigation and Timing (PNT)
Meet the Unknowns in the 20 Most Promising GIS Solution Providers of 2014
A Glossary of Unmanned Aerial Vehicle (UAV) Terms
Don’t Miss These Resources on Unmanned Aerial Vehicles (UAV)
Mapping Disaster: A Global Community Helps from Space
Alteryx 9.0: “Data Scientists Not Required!”
Millennium Space Seeks Your Space-enabled Big Ideas

DirectionsMag.com

About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
© 2014 Directions Media. All Rights Reserved