Users of location-based app use the "HipGeo Player" to share their trips and stories with friends, family, or the world

- HipGeo (www.hipgeo.com), a Los Angeles-based developer of a location-aware platform that includes battery-efficient smartphone apps and comprehensive website that record and display the places users go and how they get there, today announced the availability of the HipGeo app for the iPhone, which can be downloaded from the Apple App Store at http://bit.ly/oQkCRd. HipGeo lets users record their world with the app then share their trips and stories with its "HipGeo Player" that provides a dynamic recap of places, routes and photos in animated displays.

HipGeo's simple features reduce the need to check-in, call or text for updates and let people share what they want with whom they want - by providing privacy based on user preferences. Information such as location, routes, places, comments, photos, and other forms of user-generated content are archived and can be private or shared through integration with Facebook, Twitter, SMS, and email. HipGeo turns location data and photos into locations, travels, and slide shows. The app recognizes the differences between places and routes, and then automatically aggregates related groups of photos into short video like animations. These stories can be shared through users' social networks and embedded in web pages like personal blogs.

"We give people a way to capture and record their memories, and instantly create something interesting. Capturing and saving an interesting moment, day, or trip, then sharing it with the HipGeo Player is as easy as turning it on, going about your life, taking photos, and sharing a link to tell a story. It?s that simple," says company co-founder Rich Rygg. "The HipGeo Player animation you share with your friends is personal, unique and compelling."

HipGeo CEO Scott Daniel says, "HipGeo has the best passive tracking technology for the iPhone. I can throw it in my pocket and it creates a record of my day on a single battery charge. We think our technology will revolutionize the way people keep track of their lives and share their interesting stories with friends, family, or the entire web.?

About HipGeo

HipGeo (www.hipgeo.com) is a Los Angeles-based developer of a location-aware website and smartphone apps that automatically create a record of the places users go. APIs will be open to third-party developers by the end of 2011. The company was funded in May 2011, and its iPhone app was released in September 2011. The lead investor in HipGeo is Morado Venture Partners, a seed-stage fund run by former Yahoo! executives Ash Patel and Michael Marquez; other investors include Galen Buckwalter, former chief scientist of eHarmony, and prominent San Diego-based angel investor Robert Bingham.