VELDHOVEN, Netherlands, Sept. 3, 2012 -- /PRNewswire/ -- Hyundai in the Netherlands is the first auto manufacturer to introduce a five year NAVTEQ MapCare™ map update programme - an easy, cost-effective map update package.  Throughout this period new car buyers with line fit navigation systems will have the most recent map version installed for free by their Hyundai dealer when bringing the vehicle in for its annual service.  For the lifetime of the vehicle's 5 year warranty (even if the car is sold on to a second owner), the update programme simplifies the process for the driver of keeping maps up-to-date.  Administration and logistics attached to the map updates are being handled by Nokia Location & Commerce.

Consumer Research* has underlined that more and more people want the latest road information on their navigation systems at all times, which in turn impacts customer satisfaction and loyalty.  The vast majority also feel that the navigation experience has a significant impact on overall satisfaction with a vehicle.

This programme will save drivers money when compared to buying separate map update products on a yearly basis, which ensures the most cost effective way to keep a Hyundai navigation system updated. The annual updates, featuring extensive NAVTEQ® Map coverage of Western and Eastern Europe plus Russia and Turkey, will be installed and activated via USB stick in Hyundai dealerships.  The Netherlands programme is a pilot with a view to rolling out to Hyundai operations across Europe.

*Fourth Annual Gen Y Automotive Survey, Deloitte, January 2012