Directions Magazine
Hello. Login | Register

Press Releases

Home | Submit Press Release

Independent Study Confirms Accuracy of TomTom Traffic

Bookmark and Share
Thursday, October 10th 2013
TomTom |


University of Michigan study on Real-Time Traffic grants TomTom Top Ranking

An independent benchmarking study, published on Monday, into the accuracy of traffic jam information provided by after-market navigation systems in the U.S. has concluded that TomTom's iPhone Navigation App and GO 2535 Portable Navigation Device provide the most accurate real-time traffic data, when compared to a number of competing products.

The University of Michigan Transportation Research Institute (UMTRI) undertook a 'jam hunt analysis', using six popular mobile apps and GPS devices to analyze the accuracy in reporting traffic congestion and incident data. TomTom achieved the highest scores by accurately identifying the most jams and having the lowest error rate compared to the competition.

"By driving through the same traffic jams with each device simultaneously, our study identified the accuracy of each GPS system in reporting congestion, with varying results across the board," said Bruce M. Belzowski, Assistant Research Scientist from the University of Michigan. "Overall, TomTom's device and app reported the most accurate traffic information."

The 'stuck in traffic'* study concluded**:

  • TomTom's GO 2535 PND and Mobile App 67% and 66% of all jams accurately, compared to 52% for Google, 38% for Inrix. The Garmin navigation devices tested reported 22% and 4% of jams accurately.
  • TomTom also achieved the highest score (76%) when looking specifically at jams on highways. TomTom reported 86% of large highway jams accurately and did not miss any of the measured jams in this category.

"The findings from The University of Michigan's study clearly show that TomTom Traffic devices provide drivers with more precise traffic information, enabling faster journeys, more accurate arrival times, and an overall smarter navigation experience," said Charles Cautley, Managing Director of TomTom Automotive.

Full details of the study can be found at: http://umtri.umich.edu/what-were-doing/news/umtri-report-analyzes-real-time-traffic-capabilities-personal-navigation

*full name of the project is: "Stuck in Traffic: Analyzing Real Time Traffic Capabilities of Personal Navigation Devices and Traffic Phone Applications"

**The total number of jams identified and measured in the study was approximately 165.

Bookmark and Share

Stay Connected

Twitter RSS Facebook LinkedIn Delicious Apple Devices Android Blackberry






Recent Comments

Data Mashups can Help Answer the World’s Biggest Questions

As the world wakes up to the power of data, we need to start working out how to join up all this information. We need to turn it into meaningful findings that will help us to make changes to the way we live. A new technique is emerging as part of this quest – the data mashup. This approach to linking data could help us shed light on phenomena such as the health impacts of climate change....

New high-resolution Satellite Image Analysis: 5 of 6 Syrian World Heritage Sites “Exhibit Significant Damage”
Is GIS Splitting?
What Grade Would Your Homepage Get?
Modeling and Simulation: AEgis Technologies Builds Core Capabilities in Era of 3D
Making Location Work for Smart Cities – the Case for Location Standards
Addresses Spark Debate
GIS is NOT a Load of Garbage
The 2014 NSGIC Annual Conference: States are Focusing on Coordination, Actions and Technology Solutions

DirectionsMag.com

About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
© 2014 Directions Media. All Rights Reserved