Directions Magazine
Hello. Login | Register

Press Releases

Home | Submit Press Release

Indoor Location Retail Revenues to Break $5 Billion in 2019

Bookmark and Share
Friday, May 2nd 2014
ABI Research | London, UK


Indoor Location Retail Revenues to Break $5 Billion in 2019

Indoor location technologies continues to evolve at an incredibly rapid pace, with a host of new technologies and companies entering the fray in 2014. The result will be an acceleration of adoption across all major verticals as a slew of new services and revenue opportunities emerge.

In ABI Research’s latest report, “Indoor LBS: Applications, Advertising, and Revenues”, the indoor location opportunity is considered across 11 retail verticals and all major technologies, split by region. The report forecasts that initially analytics revenues will drive growth creating a platform on which to build future advertising opportunities.

Senior analyst Patrick Connolly comments, “In 2014 a number of major retailers are approaching the end of their trial periods and we should start to see a step increase in deployments. iBeacons/BLE will also help to drive awareness and acceptance but are by no means the silver bullet here. Most importantly, retailers now understand the need to address the newly emerging smartphone shopper. Analytics is a fundamental first step, but longer term, a combination of targeted in-store offers, hyperlocal search and in-application advertising will drive $5 billion in  revenue in 2019, enabling retailers to better reach their customers both in-store and at home.”

The report outlines a number of initial case studies across the industry that highlight the impact of indoor location technologies and analytics on advertising CTRs, basket size and year-on-year profits. Practice director Dominque Bonte adds, “A body of information is now gathering that verifies the effectiveness of these technologies. We can see how limited trials are showing increases of advertising local search CTRs from 0.1% to 3.5%, indoor location applications increasing basket sizes 10%, and how smartphones are significantly changing the cross channel shopping habits of users.”

These findings are part of ABI Research’s Location Technologies Market Research.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

Bookmark and Share

Stay Connected

Twitter RSS Facebook LinkedIn Delicious Apple Devices Android Blackberry






Recent Comments

Data Mashups can Help Answer the World’s Biggest Questions

As the world wakes up to the power of data, we need to start working out how to join up all this information. We need to turn it into meaningful findings that will help us to make changes to the way we live. A new technique is emerging as part of this quest – the data mashup. This approach to linking data could help us shed light on phenomena such as the health impacts of climate change....

New high-resolution Satellite Image Analysis: 5 of 6 Syrian World Heritage Sites “Exhibit Significant Damage”
Is GIS Splitting?
What Grade Would Your Homepage Get?
Modeling and Simulation: AEgis Technologies Builds Core Capabilities in Era of 3D
Making Location Work for Smart Cities – the Case for Location Standards
Addresses Spark Debate
GIS is NOT a Load of Garbage
The 2014 NSGIC Annual Conference: States are Focusing on Coordination, Actions and Technology Solutions

DirectionsMag.com

About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
© 2014 Directions Media. All Rights Reserved