InsideAR 2013: Metaio Hosts the World’s Largest Augmented Reality Event

With more than 800 participants InsideAR has become the world's largest industry event. Augmented Reality experts from more than 30 countries met for two days at the event organized by Metaio in Munich’s Olympic Park. Sponsored by internationally renowned brands like Intel, Mercedes-Benz and SAP, InsideAR saw presentations tackling the latest AR in enterprise, wearable computing and consumer facing projects from companies like Audi, IKEA, McDonald’s and Vuzix.
Metaio Co-founders CEO Thomas Alt and CTO Peter Meier stressed the importance of enabling “Always On, Always Augmented” experiences, exploring new form factors like wearable computing while continuing to research enabling technologies like new algorithms and hardware acceleration. All of this in order to move beyond passive one-off experiences to driving value in more enterprise-focused examples.
Metaio also announced usage benchmarks along with new updates to its core technology. With more then 5000 apps registered and 65,000 developers, Metaio added compatibility for wearable devices and a never-before-seen form of 3-D object tracking based on CAD data- in addition to overall performance increases and enhanced 3-D content pipeline management.
Metaio focused on the exciting advances in mobile technology and use-cases while looking alos to the future. In this regard, Metaio released the first-ever AR browser for Google Glass and showcased numerous examples of AR in wearable computing, including assisted car maintenance and entertainment.
Metaio graciously acknowledges all of its sponsors, exhibitors, media partners, speakers and attendees who made the 2013 InsideAR an overwhelming success. The next conference will be scheduled for Fall 2014.
All of the speaking sessions from InsideAR are now available on Metaio’s YouTube channel:
Day 1 and Day 2. Find the video of the Welcome Keynote of Peter Meier and Dr. Thomas Alt here.
About Metaio
The worldwide leader in Augmented Reality (AR) research and technology, Metaio develops software products for visually interactive solutions between the real and the virtual world. Based on the Metaio Augmented Reality platform, digital and 3-D content can be integrated seamlessly into the user’s camera view looking upon the real world. Serving over 65.000 developers and powering over 1,000 apps for enterprise, marketing, retail, publishing and industrial cases, over 30 Million consumers use Metaio’s AR software. Learn more at

Published Wednesday, October 16th, 2013

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