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LocationSmart Issued Patent for Geo-relevant Content Delivery

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Friday, March 21st 2014


New Patent Granted for Smart Zone Technology, Powering the Enterprise with Location Intelligence

LocationSmart®, the leading provider of real-time location and interactivity services, has announced the issuance of US Patent 8,666,373 by the US Patent Office, which covers LocationSmart's Smart Zone technology. Smart Zone includes a method of determining a zone of relevance based on a mobile user's location and determining appropriate notification content and methods based on certain criteria related to the value of the notification. The innovative technology enhances LocationSmart's cloud-based, cross-carrier location and interactivity platform, powering the enterprise with location intelligence through a comprehensive set of web services application programming interfaces (APIs).

This patent covers optimizing the selection of communications and location methods based on the perceived value of the content being communicated. It further covers selecting the best communication or location solution for the value/cost ratio vs. a threshold established through application-specific business rules and value factors. The LocationSmart platform is employed by leading companies in a number of industries, enabling a multitude of applications including proximity marketing, workforce check-ins, emergency alerting, mobile gaming and transaction verification.

"This patent strengthens the intellectual property behind our award-winning LocationSmart platform," saidMario Proietti, CEO of LocationSmart. "It validates our commitment to enabling customers to engage users with the most geo-relevant content possible."

The patent issued earlier this month expands LocationSmart's intellectual property portfolio to cover its Smart Zone technology. Smart Zones enable businesses to make informed decisions about when and how to engage with mobile users based on their geographic location in relation to a zone of relevance and associated criteria. This is especially beneficial for internet and mobile gaming and financial services where companies need to validate if someone is in or near a specific area for transaction verification and other real-time interactions.

About LocationSmart

LocationSmart® is the worldwide Cloud Location Services market leader for connected devices. We provide the easiest and most comprehensive cross-carrier platform for local, hyper-local and context-aware application development. Our core location services span indoor and outdoor use across devices, platforms and carrier networks. Serving Fortune 500 customers, LocationSmart is changing the ways companies do business. We deliver the broadest reach and largest global footprint, with an extensive portfolio of privacy consent methods for easy user adoption.

Serving customers with direct carrier connections since October 2010, LocationSmart is a division of TechnoCom Corporation. LocationSmart is the 2013 Mobile Merit Award winner for Mobile Cloud Solutions and2013 Mobile Excellence Award Winner for Best Mobile Delivery Platforms.

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