February 25th, 2014 - mapIT is pleased to announce that, as part of a local rebranding strategy, the company name is officially changing from mapIT to TomTom South Africa. The rename is an opportunity for the company to leverage a well-known and global brand, TomTom, and be in the position to enable the company to fortify and strengthen their local services, global product offerings, and accomplish growth objectives. The company stated clearly it will remain a separate operating division within the TomTom group representing the new Emerging Markets Licensing Business Unit that focuses on licensing TomTom data to clients and partners.
mapIT has been operating successfully in South Africa and across Africa since the beginning of 2002 providing businesses with TomTom Map Data and Traffic Services along with the deCarta LBS (Location Based Services) and Micello Indoor Mapping platforms. Having been acquired by TomTom from the Times Media Group in May 2013, the ongoing evolution and intensification of this brand was inevitable.
Etienne Louw, MD of mapIT and Director Sales & Marketing, TomTom Africa commented “For our partners and clients its ‘business as usual’, and our mission for TomTom South Africa remains simple, “to be the leading international enabler of accurate location-based platforms throughout South Africa by delivering precise geospatial content, enriched LBS enabling technology supported locally“.