19 January 2017 – The Marketing Edge has appointed Mark Clarke, previously Managing Director of Mayrise Systems and a former client of the geospatial sector PR and marketing consultancy, as Business Growth Consultant. Clarke built
Mayrise Systems from a fledgling software company to a market leader in asset management and mapping systems prior to sale in 2013. Clarke brings invaluable experience in commercial business management, and will offer advice on how to build a business from start-up all the way through to forming successful partnerships, negotiating mergers or sale of the business. As well as a thorough understanding of the municipal and highways contracted services sector, Clarke brings specific experience in sales and marketing strategy.
“For 18 years we employed The Marketing Edge, who provided a complete outsourced marketing service so we did not need to employ our own marketing resource. They helped build Mayrise Systems and I attributed persistent and creative marketing as a key factor in our success. Through PR, we established a good market profile that played a key role in the successful sale of the business to a fast growing plc” says Clarke.
“We specialise in putting smaller technology companies on the map and helping them to sustain growth over many years. Having built a successful software company himself, Mark adds an important new dimension to The Marketing Edge and can offer some highly valuable advice to those looking to grow their businesses” comments Robert Peel, Founder of The Marketing Edge.