Powerful Data Quality Plug-In Cleanses, Validates and Enriches CRM Information;
Increases Customer Intelligence with Property and Mortgage Data
Rancho Santa Margarita, CALIF. – June 10, 2014 – Melissa Data, a leading provider of contact data quality and integration solutions, today announced Listware® for Salesforce®, its powerful data quality plug-in that integrates data cleansing, validation, and enrichment directly into Salesforce.com’s CRM software. Now available on the Salesforce AppExchange, Listware for Salesforce drives a more intelligent approach to customer data, arming users with unprecedented access to real-time data quality; features include cross-matching contact records, address verification and appending of missing information, and updating of addresses for customers that have moved. Listware also validates and cleanses international addresses – standardizing them into the official postal format for each geographic locale, and adding missing components such as postal codes or region. Salesforce users can also enhance their CRM data with detailed, up-to-date property and mortgage information on more than 140 million U.S. properties, improving their customer intelligence for better service and a competitive edge.
“Listware enables high performance CRM, improving opportunities to connect with clients and prospects based on better data. Clean, complete, and enhanced data not only offers greater customer insight but also assures the most fruitful application of sales resources,” said Bud Walker, director of data quality solutions at Melissa Data. “Property and mortgage data enrichments help sales teams know their customer more personally – allowing them to act immediately and respond with more competitive services.”
Listware for Salesforce verifies names-to-U.S. addresses and further cross-matches the elements of each contact record including address, name, phone, and email; this significantly improves validity and performance of CRM data by verifying identity and ensuring addresses are deliverable. Options for property and mortgage data enhancements cover the spectrum of parcel, lot/land, and subdivision information, including a wealth of data generated from trust deed records.
Listware for Salesforce is available for a $95 license fee which includes 50,000 credits applied to each of its various integrated data quality processes. Click here to purchase and download Listware for Salesforce; for more information call 1-800-MELISSA (635-4772).
About Melissa Data
Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company’s solutions help organizations effectively capture and maintain international customer contact data at the point of entry, ensuring accurate customer information across the enterprise. More than 5,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, government and other sectors, rely on Melissa Data for a full spectrum of data validation software and services. Melissa Data’s international operations readily enable access to local sales and support, including offices in the US, Europe and India. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.