Mio Technology and Magellan Brands to Coexist in the U.S. Following MiTAC Purchase

Mio Technology and Magellan Brands to Coexist in the U.S. Following MiTAC Purchase

Fremont,CA-- Following MiTAC International Corporation's now-final purchase of Magellan Navigation's Consumer Products Division, Mio Technology has announced a shift in strategy. The company will continue to deliver sleek, easy-to-use portable navigation devices, but also accelerate development of a variety of innovative GPS-based lifestyle products that extend the user experience well beyond traditional PNDs.

"We are energized for 2009 and focused not only on the roll-out of Mio's new products announced at CES, but on the unique hardware platforms we are quickly moving through our development pipeline," said Jerry Barbera, vice president of sales and marketing, Mio Technology USA. "Design and technological innovation are the foundation of what we do, and we are excited that the Mio brand can now place additional emphasis on bringing cutting-edge and creative navigation and convergence products to market in the U.S."

MiTAC International, a leading worldwide maker of wireless communications products including portable GPS navigation devices, will operate both the Mio and Magellan brands independently in the U.S., but the brands will share technological expertise. MiTAC announced the purchase on Dec. 15, 2008. Mio Technology is a wholly-owned subsidiary of MiTAC.

"The portable navigation device market is an exciting and ever-changing space; MiTAC is always looking for opportunities to expand the navigation experience for our customers and elevate our global brand awareness," said Billy Ho, president, MiTAC International Corp. "This gives us the opportunity to offer Mio's innovative GPS-based products while leveraging Magellan's heritage in the market and its partner relationships."

At CES 2009, Mio Technology unveiled several new PNDs that will hit the market in the first half of this year. The stylish devices span the full range from entry-level to premium and are packed with easy-to-use features that enhance a user's experience. Each comes preloaded with Mio "Spirit" navigation software, which offers fast search and navigation. The company also displayed its first concept Mobile Internet Device, which demonstrates Mio's progression toward unique lifestyle products.

The purchase of the Magellan Navigation Consumer Products Division by MiTAC is effective immediately. MiTAC is currently overseeing the integration of Magellan into the company's global operations.

About Mio Technology
Mio Technology develops and markets products that enable users to take advantage of the latest developments in mobile services. The company was established in May 2002 and now has operations in Taiwan, mainland China, Europe, North America, Australia, Japan and South Korea. Mio Technology has more than 1,200 employees worldwide and sells and markets its products in over 47 countries and territories. Globally, the company offers a wide array of mobile navigation products, which today includes car navigation systems, handheld navigation systems, GPS PDA phones and GPS PDAs, all designed to enable people to explore and discover the world around them. Mio Technology is among the world's top three vendors of mobile devices with integrated GPS. The company is online at www.mio.com.

About MiTAC International Corp.
MiTAC International is a global ITC company headquartered in Taiwan and publicly listed on the Taiwan Stock Exchange. Founded in the 1990's, MiTAC International bases its business model on Innovation, Design, Manufacture and Service (IDMS), thereby providing clients with a totally integrated solution. This solution is managed by the following Business Units (BU): Client System, Enterprise, Mobile Communication, and Tyan. The core competence of MiTAC International centers on in-house software development, innovative integrated hardware technology, ID design ability, vertical-manufacture ability and brand management. MiTAC's Mobile Communications Business Unit is focused on developing integrated handheld products, including GPS, GPS Smartphones and Mobile Internet Devices, with the emphasis on moving toward High Profit, Value-Added Design, Manufacturing and Sales. MiTAC is online at www.mitac.com.

Published Thursday, January 15th, 2009

© 2017 Directions Media. All Rights Reserved.