New Esri Publication Explores How Location Technology Drives Business Growth

Esri, the global leader in spatial analytics, today announced the launch of WhereNext, an online resource that provides a revealing look at the role of location in trends such as the Internet of Things (IoT), digital transformation, big data analytics, and smart communities.

WhereNext illuminates the ways in which location intelligence—relating to business assets, workers, demographic trends, consumer behaviors, and more—drives faster, more effective decision-making. Written for business executives and decision-makers in government and business, WhereNext brings valuable context to today's technology trends while alerting executives to the forces that will challenge their organizations in years to come.

"Executives in business and government are under pressure to extract measurable value from the IoT, digital transformation, and other initiatives," said Marianna Kantor, Esri chief marketing officer. "One key to finding that value is seeing your organization spatially and understanding the patterns at play across locations. That's the primary focus of WhereNext."

The magazine relies on reporting from veteran business and technology journalists as well as industry thought leaders. WhereNext will publish new content on a weekly basis. Subscribe to the magazine directly on the site at

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About Esri
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS, Esri software is used in more than 350,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at

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Published Tuesday, June 13th, 2017

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