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NexTraq Celebrates Explosive Growth in 2012, Poised for Expansion in 2013

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Wednesday, January 16th 2013
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NexTraq Celebrates Explosive Growth in 2012, Poised for Expansion in 2013

Atlanta – Jan. 16, 2013 –NexTraq®, a leading GPS fleet tracking and fleet management company, spent 2012 focused on its commitment to customer service and providing industry-leading advances in the telematics industry. This focus and dedication resulted in multiple new partnerships and offerings, as well as doubling its employees and office space while increasing subscriber growth by more than 60 percent.

Mike Scarbrough, CEO of NexTraq, said, “Entering into 2012, our focus was growth from a team member, customer and market standpoint. Our efforts enabled us to provide an expanded suite of services to our dedicated customers as well as grow as a company overall.”

Customer Satisfaction and Substantial Growth The 2012 Annual Customer Satisfaction Survey shows that 95 percent of NexTraq customers would be willing to refer the NexTraq Fleet Tracking solution to another business or associate.

“We pride ourselves on being a customer-centric, forward thinking service organization. The results of our customer survey and our exponential growth let us know that we have delivered on our promise to our customers,” adds Scarbrough. “Our entire organization looks forward to continuing to serve and continue our dramatic growth in 2013 and the years that follow.”

New Partnerships and Enhancements In 2012, NexTraq continued its dedicated approach to product enhancements through software and hardware improvements along with partnerships that expand its product offering.

In keeping with saving customers time and money, NexTraq introduced integrated fleet fuel card purchasing with the NexTraq Fleet Tracking solution, enabling customers to gain a comprehensive view of fleet operations, offering a more holistic understanding of fleet fuel costs and inefficiencies. A partnership with FLEETCOR brought customers the NexTraq Universal Premium Fleet Card MasterCard®, enabling businesses to prevent loss through fuel slippage and to identify potential employee misuse.

Continuing with their new capabilities in 2012, NexTraq announced Asset Tracking, a new global satellite GPS asset tracking device. This device works solely with satellite technology and is independent from any mobile network, enabling customers to affordably track anything, anywhere. Recognizing the need companies have to streamline manual processes, NexTraq unveiled a new, automated Job Schedule Board within the NexTraq Fleet Dispatch™ application, eliminating the manual process of organizing and scheduling jobs, saving valuable time and money.

Further expanding the NexTraq Fleet Tracking solution as the most comprehensive in the industry, NexTraq recently launched NexTraq Connect™, its mobile app available for download in the iTunes® store and Google® Play. NexTraq Connect enables customers to mobilize their workforce from any smartphone or tablet, improving overall productivity.

About NexTraq Established in 2000, NexTraq® provides the leading GPS fleet tracking solution in the telematics industry. The NexTraq solution is a cloud-based application that enables service and distribution businesses to optimize fleet operations while reducing operational costs and maximizing revenue. Based in Atlanta, NexTraq customers achieve ROI in as little as one month. For more information, please visit www.nextraq.com.

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Journal News Removes Interactive Gun Permit Map

The Lower Hudson Journal News has been under fire for publishing a map of gun permit holders in two counties in New York State  before Christma. (APB coverage 1, 2, podcast). On Friday January 18 the paper removed the interactive map. Why? Publisher Janet Hasson gave answers in a media statement and in a letter to readers.

In a statement in response to The Poynter Institute (a journalism school) she argued:

With the passage this week of the NYSAFE gun law, which allows permit holders to request their names and addresses be removed from the public record, we decided to remove the gun permit data from lohud.com at 5 pm today. While the new law does not require us to remove the data, we believe that doing so complies with its spirit. For the past four weeks, there has been vigorous debate over our publication of the permit data, which has been viewed nearly 1.2 million times by readers. One of our core missions as a newspaper is to empower our readers with as much information as possible on the critical issues they face, and guns have certainly become a top issue since the massacre in nearby Newtown, Conn. Sharing as much public information as possible provides our readers with the ability to contribute to the discussion, in any way they wish, on how to make their communities safer. We remain committed to our mission of providing the critical public service of championing free speech and open records.

In a letter to readers published on Friday she wrote:

So intense was the opposition to our publication of the names and addresses that legislation passed earlier this week in Albany included a provision allowing permit holders to request confidentiality and imposing a 120-day moratorium on the release of permit holder data.

She goes on to say that during the 27 days the map was online any one interested would have seen it and that the data would eventually be out of date. She also noted that the paper does not endorse the way the state chose to limit availability of the data.

The original map/article still includes a graphic - but it's a snapshot, a raster image, with no interactivity. Says Hasson in the letter to readers:

 And we will keep a snapshot of our map — with all its red dots — on our website to remind the community that guns are a fact of life we should never forget.

I continue to applaud the paper for requesting the data via a Freedom on Informat request, mapping it, keeping the map up despite threats and criticism and now responding to state law. I think the paper did a service to the state, to citizens and to journalism.

- via reader Jim and Poynter

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