Sarah Adams comes to the national mapping agency with 27 years' experience in various sales and management roles for both insurance companies and brokers. She spent the last 13 years at Aon.

Sarah's arrival at Ordnance Survey reflects growing recognition of the value of a geographic context for understanding and pricing risk. Layering information, such as claims histories, policy details and accumulations on digital mapping, can improve the understanding of trends, hot spots and scenarios not otherwise evident from tables of figures or written reports.

Sarah, an Associate of the Chartered Insurance Institute (ACII), says: "I am very excited to join Ordnance Survey, the recognised market leaders in complex digital geographic data in Great Britain. The insurance market is rapidly recognising the significant potential of this data, not only to pre- and post-risk analysis, accumulation and catastrophe modelling but also sales, marketing and new product development."

In addition to her industry experience, Sarah gained an Executive MBA on a one-year sabbatical at Ashridge Management College, Berkhampsted.

For more information on Ordnance Survey's activities in the insurance sector, visit www.ordnancesurvey.co.uk/oswebsite/business/sectors/insurance/

Ordnance Survey is Great Britain's national mapping agency, providing the most accurate and up-to-date geographic data, relied on by government, business and individuals.

Ordnance Survey and the OS Symbol are registered trademarks of Ordnance Survey. ACII and Associate of the Chartered Insurance Institute are registered trademarks of The Chartered Insurance Institute.

For more information from Ordnance Survey, please contact:

Scott Sinclair - Head of Corporate Communications on 023 8079 2265 or scott.sinclair@ordnancesurvey.co.uk .