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Ordnance Survey becomes official Mapping Partner for The Tour of Britain

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Tuesday, May 6th 2014


Ordnance Survey is delighted to announce a new five year agreement with SweetSpot, the organisers of The Tour of Britain, to become the official Mapping Partner across their portfolio of cycling events.

The agreement will see detailed and trusted mapping from Ordnance Survey being used across The Friends Life Women’s Tour, Pearl Izumi Tour Series, Tour Ride 100 and The Tour of Britain events. The digital mapping from Ordnance Survey will provide vital information and insight to the event organisers, cycling teams, individual cyclists and the thousands of spectators who will be attending the events.Nick Giles, Managing Director of Ordnance Survey Ltd, said: “We are excited to be able to announce Ordnance Survey’s sponsorship of The Tour of Britain. We have had a good relationship with The Tour for a number of years and are delighted to strengthen this, and at the same time show our commitment to be the number one provider of mapping to cyclists across Great Britain. The agreement also builds on the recent launch of our new free cycling app, OS Ride, which allows road cyclists to ride the routes of the professionals.”

Commenting on the announcement, Alastair Grant, Commercial Director of SweetSpot said: “We are delighted to be renewing our partnership with Ordnance Survey at a time when the sport is moving in exciting new directions and fans are looking for ever more detail on routes and rides.

“Ordnance Survey will enable us to provide spectators coming to all of our events with access to more information on the routes and surroundings than ever before, while we are also discussing some exciting opportunities for new content we can supply thanks to the data and expertise of Ordnance Survey.”

Ordnance Survey’s trusted mapping will enable organisers to accurately plan event stages, allow teams to analyse the routes, taking into account height and elevation data and provide a platform to deliver vital information to the public on road closures, viewpoints and the locations of amenities. Ordnance Survey will be working with SweetSpot to provide a variety of products and offers for spectators and fans of all races.

Nick added: “Mapping is recognised as a vital tool to help deliver events and it is great that Ordnance Survey data can be used across a number of areas of this fantastic cycling programme. I am particularly excited to see how the cycling teams, professionals and thousands of general cyclists use our mapping. With Ordnance Survey, users can access and play with mapping which delivers unrivalled accuracy providing valuable insight into the routes and surrounding areas for any ride.”

For more information on OS Ride and Ordnance Survey’s mapping for cyclists, visit: www.ordnancesurvey.co.uk/thetour

The Friends Life Women’s Tour will be start on Wednesday 7 May in Oundle, Northamptonshire. For further information on The Tour visit: www.thetour.co.uk

Contact: Rob Andrews, Head of Corporate Communications

Email: robert.andrews@ordnancesurvey.co.uk

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