- Pictometry International Corp. -- the innovator of aerial oblique imagery that's measurable -- is unveiling a new corporate identity today, signaling the Company's transition from an image capture provider to an image analytics and complete solutions maker.

"Pictometry is still about intelligent images – the highest quality images in the world – but the geospatial industry that we helped create has changed, and we are changing too," said Rick Hurwitz, Pictometry CEO. "A decade ago, we imagined a world in which our sophisticated, metric imagery would be used by professionals in government and commercial industries. And, we have known that allowing people to access imagery designed to enable them to see answers was just the beginning of our true potential. Today, the next generation of driving solutions from imagery is being delivered by Pictometry in the form of complete reports."

"We are still the same great imagery provider – that's key to our identity – but, like most brands that need to refresh their identity to appeal to new generations of buyers, we're growing strong and need an identity that shows our relevancy in new marketplaces," said James F. Smyth, Pictometry's Chief Marketing Officer. "Pictometry's bold new look does both of these things. We are appealing to new users in our core government markets and simultaneously establishing our identity as a solutions provider to commercial industries from Construction to Insurance, Infrastructure and more."

Pictometry created the aerial oblique image industry in 2000 by marketing its patented method of image capture and measurement capabilities to government users in Assessment, Public Safety and GIS. Today, Pictometry is utilized by government departments at the City, County, State and Federal level and has emerged as a game-changing technology for pipeline construction and utilities as well as insurers and construction professionals.

About Pictometry

Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Pictometry has captured nearly 130 million digital aerial images which represent more than 80 percent of the United States population and all major U.S. markets. Using its proprietary imaging process, Pictometry captures geo-referenced, high-resolution orthogonal (straight down view) and oblique (captured at an angle) imagery within which structures and land features can be measured. Pictometry customizes and markets these technologies for government and commercial applications. Pictometry’s standard oblique imagery includes second order visualization tools that do not produce authoritative or definitive information (surveying). For more information, visit www.pictometry.com.

Contact Information
Tami Bacon, Public Relations Manager
tami.bacon@pictometry.com or call (585) 487-1488.