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Poynt Immediately Available on Samsung GALAXY Devices

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Friday, December 2nd 2011
Poynt Corporation | Calgary,AL Canada
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-- Poynt Corporation CA:PYN -3.45% , a global leader in mobile local search and advertising, today announced that the award-winning Poynt mobile local search and advertising platform is immediately available on new and existing Samsung GALAXY Series devices including the GALAXY S II and GALAXY Tab 10.1. Poynt will be available on Samsung Apps in the United States, India, Canada, Germany, Australia, Italy, the United Kingdom, France and Spai

The on-device Samsung Apps, Samsung's dedicated application store, features a variety of apps that are specially designed and carefully selected for Samsung smart devices. Poynt's engaging location-based search features and deep device integration create an immersive user experience that will showcase the powerful capabilities of Samsung's GALAXY devices. A unique augmented reality feature has been specifically added to Poynt for select Samsung GALAXY devices. The feature allows users to overlay search results with the real-world environment as viewed through the device camera, providing the user with a powerful augmented local search experience.

"Poynt has experienced incredible user uptake and retention on the Android platform," said Andrew Osis, CEO, Poynt Corp. "We expect our long term service offering through Samsung Apps to accelerate our user numbers globally as Samsung has recently become the No. 1 smartphone manufacturer in the world. Currently, we are 11.5 million unique users and this offering furthers our goal of adding 50 million new users over time."

Previous Poynt on-device offerings have historically resulted in substantial new user adoption, which has in turn meant increasing and broadening revenue streams. Poynt Corp. estimates that the retention rate of users who discover Poynt through preloads, feature placements or on-device offerings are approximately forty percent over time.

About the Poynt Platform

Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.

Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.

Poynt is available as a free download for users in India, Canada, the United States, the United Kingdom, Germany, France, Italy, Spain and Australia on Android, iPhone, Windows Phone and Nokia devices, BlackBerry smartphones and BlackBerry Playbook tablets from the respective App Stores. Poynt is also available via Over the Air download at m.poynt.com.

About Poynt Corporation

Poynt Corp. (about.poynt.com) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt ( www.poynt.com ), enhances a user's ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. Poynt Corp. entered the mobile publishing space with the recent acquisition of an advertising publishing platform in January 2011. Key contracts on both the supply and demand sides are in place to provide inventory into the platform and publishers to display the inventory. Whether through the Poynt Local Search App or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN.

Important Cautions Regarding Forward-looking Statements

This news release contains forward-looking statements relating to: anticipated numbers of Samsung devices Poynt will be virtually preloaded or presented as an on-device offering on, anticipated user uptake, anticipated revenues associated with the Samsung distribution agreement and other statements that are not historical facts. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the risk that Poynt will not be virtually preloaded or made available as an on-device offering on the anticipated number of devices; future technological developments; the cost of expanding product lines; the impact of increasing competition; the continuity of existing business relationships; the continued successful development, implementation and execution of the Platform; continued growth in number of active users of the Platform; conditions in general economic and financial markets; the ability to complete previously announced transactions; ability to obtain all necessary regulatory approvals; and our ability to obtain financing on acceptable terms. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products; the success of the Company's brand development efforts; risks associated with strategic alliances; failure of counterparties to perform on contracts; failure to successfully negotiate contracts; failure to successfully negotiate additional preload agreements; risk that the Platform may not be included in Q4 media buy budgets; reliance on distribution channels; product concentration; need to develop new and enhanced products; failure to obtain necessary regulatory approvals; potential product defects; our ability to hire and retain qualified employees and key management personnel; risks associated with changes in domestic and international market conditions and the entry into and development of new markets for the Company's products; and the risks described under "risk factors" in our Annual Information Form for the year ended December 31, 2010 which is available on our SEDAR profile ( www.sedar.com ).

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the forward-looking statements identified above.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Android is a registered trademark of Google Inc. Nokia is a registered trademark of Nokia Corporation.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
        FOR POYNT CORPORATION
        Company Contact:
        Andrew Osis
        President & CEO
        403-313-3719
 
www.poynt.com            
        North American Public Relations Contact:
        FortyThree PR, Inc.
        Evie Carter
        831-401-3175
        poynt@43pr.com
        
        European Media Communications Contact:
        CC-Group Communications Ltd., for Poynt Corporation
        Nicole Littlewood or Howard Jones
        +44 118 920 7650
        poynt@ccgrouppr.com
        
        Investor Relations Contact:
        Liolios Group, Inc.
        Scott Liolios or Matt Glover
        949-574-3860
        info@liolios.com
        
        

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