Quova, the premier IP Geolocation data provider, announced today a newly minted agreement with location services infrastructure company, SimpleGeo. Quova will make its high-quality, IP Geolocation data available via the cloud-based SimpleGeo Marketplace. This agreement allows developers around the world to more easily and affordably access Quova’s data to add geo-aware features to applications.

“IP Geodata is the ‘Rosetta Stone’ that makes all other data intelligible,” said Marie Alexander, CEO, Quova. “In the ever-expanding Geolocation ecosystem Quova’s data is a foundational element, so we are pleased to make this data more easily accessible to the application development community through our partnership with SimpleGeo.”

“After discovering Quova’s offerings, it became obvious that we needed to include their IP Geolocation data in our ready-to-use location infrastructure,” said Matt Galligan, co-founder and CEO of SimpleGeo. “Quova’s data will enable developers using SimpleGeo to locate their users easily, regardless of access to GPS or WiFi data. The partnership just made sense.”

Real-World Quova
There are a total of 5.39 IP addresses per capita in the US, more than 1.5 billion addresses total. Quova allows them to be utilized to their fullest potential by working with companies to localize content for Web visitors. By simply knowing the IP address of an incoming user, Quova can not only identify their geographic location, but also can also decipher details such as connection method, i.e. DSL or Dial-up, and highlight whether the user is accessing the site via a proxy server. Any suspicious IP credentials can be flagged and analyzed and the visitor permitted or denied access depending on the severity of the threat. Companies including Continental Airlines, BBC News, F5 and Expedia use Quova’s data.



Visit Quova at O’Reilly’s Where 2.0
Talk to the Quova team about the myriad ways in which the company’s data can be used, the Where 2.0 conference, at booth number 12, Wednesday, March 31, 2010, 10:15AM – 5:00PM at the San Jose Marriot. Quova will also be participating in this year’s ‘WhereCamp’ on Saturday, April 3, 2010. WhereCamp is the unconference for geohackers, taking place on the Google campus.

ABOUT QUOVA
Quova enables businesses to instantly identify where a visitor to their site is geographically located, to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws and more. Quova delivers the most detailed demographic and accurate network characteristic data about an IP address available. Quova, founded in 2000, is based in Mountain View, California, and is privately owned. www.quova.com/

ABOUT SIMPLEGEO
SimpleGeo provides a ready-to-use platform that makes it easy to store, scale and discover geodata for use on the web and in applications. Founded in May 2009 by Joe Stump and Matt Galligan, SimpleGeo has raised over $1.5 million seed round funding to date led by First Round Capital and other influential angel investors. SimpleGeo has offices in both Boulder, CO and San Francisco, CA.