Paris, France--Johannesburg, South Africa, May 02, 2003 --- Shell GeoStar South Africa, the leading South African interactive Car Travel portal, and Maporama, the leading provider of location-centric solutions, today announced the implementation of Maporama's market-leading location products into the website.

Thanks to this agreement, the Thousand+ visitors to are accessing Maporama-powered location mapping and routing and obtain access to the Internet's most powerful mapping and routing service exploiting full street level coverage of all South African cities.

Via Shell GeoStar's easy-to-use interface, Internet users access a powerful travel-planning facility, allowing them to pinpoint all Shell service stations along their route.Maporama's maps are always displayed together with the information on the requested location.In a single click the users print their maps and itineraries or send them by email in order to have them at hand when on the move.

"Maporama is extremely pleased to announce this agreement with Shell GeoStar.Receiving thousands of map hits every month, Shell GeoStar required an extremely robust solution, ensuring a flawless 24/7 quality of service," says Laurent Vermot-Gauchy, Maporama's CEO."This new reference demonstrates once again Maporama's leadership on the market and its superiority of our offering in terms of functionalities, geographic coverage, and quality of service assurance." "Maporama's strong back-end architecture and comprehensive geographic coverage will help to deliver the fully featured mapping and routing facility and reliability our visitors have come to expect, " says Errol Marshall, CEO of Shell Southern Africa."With the integration of Maporama's location centric products, confirms its leadership on the South African travel portal market." Maporama is the world's leading provider of location-centric solutions in terms of geographic coverage offered: Maporama's customers access street-level maps of cities with a total population of over two billion consumers in Europe, North and South America, Asia, and Australia.

Thanks to Maporama's exclusive technology, its maps can be displayed using various national alphabets.For Greece, for instance, Maporama offers the user to display the street names either in Greek or in the Latin alphabet.Maporama' s products and solutions have been translated into 26 languages.

Published Saturday, May 17th, 2003

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