Directions Magazine
Hello. Login | Register

Press Releases

Home | Submit Press Release

Survey: Most Drivers Using GPS Say It Has Led Them Astray

Bookmark and Share
Tuesday, June 18th 2013
| Greenville, SC


Many still rely on maps, printed directions and guidebooks when traveling to new places
 
GREENVILLE, S.C., June 17, 2013 -- GPS has changed the way people travel, but 63 percent of U.S. drivers who have used GPS say the technology has led them astray at least once by pointing them in the wrong direction, or creating complex, confusing and incorrect routes, according to a recent survey conducted online by Harris Interactive for Michelin Travel and Lifestyle.

According to the survey conducted in April 2013 with more than 2,200 U.S. adults, drivers who use GPS say it has taken them off track an average of 4.4 times. That number is even higher among younger adults age 18-34, who have been directed astray 6.3 times on average by GPS. Seven percent of all U.S. drivers who use GPS have been misdirected more than 10 times.

While GPS is the travel aid relied on  by 30 percent of U.S. adults who go to unfamiliar locations, it ranks second to a combination of physical resources that include maps, printed directions, atlases and guide books. Together, these physical resources are relied on primarily by nearly 40 percent of Americans who travel to unfamiliar destinations.

In keeping with these findings, and despite today's high-tech world, nearly half (46 percent) of U.S. drivers with cars still keep physical maps, including road maps and atlases, in their vehicles. Not surprisingly, those age 55 and over (57 percent) are more likely than those in any other age group to carry maps or atlases. Among drivers age 45-54, the number is 44 percent. For drivers age 35-44 it is 39 percent, and even with young drivers age 18-34 over a third (34 percent) have a map or atlas in their cars.

The survey also found that male drivers in the U.S. are more likely to primarily use GPS than women when traveling to new places—35 percent compared to 26 percent, respectively. Geographically, the use of GPS as a primary guide is most popular in the Northeast part of the U.S. with 35 percent of drivers using it to help them navigate when travelling to unfamiliar places; on the other end of the spectrum, just 25 percent of drivers in the West rely primarily on GPS.

"Technology is great, but a printed map is one of the most important tools a traveler in an unfamiliar setting can have—the battery doesn't die, it is easy to use, and it allows you to make decisions on route changes if necessary," said Cynthia Ochterbeck, editorial director of Michelin Travel Partners.

Other means of travel aids cited in the survey include a smartphone or tablet device (19 percent). A  number of drivers (6 percent) say they rely on verbal directions they get from locals familiar with an area. A full 3 percent say they rely on nothing at all to find their way around unfamiliar locations.

Michelin created its first travel guide over 100 years ago to promote road travel and inspire driving confidence. Today, Michelin Travel & Lifestyle offers travelers an extensive range of travel guides, maps, online travel resources, automotive accessories and footwear. These products deliver the same Michelin promise of quality and consistency consumers expect from one of the world's most trusted brands.

Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Michelin fromApril 3-5, 2013 among 2,232 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Tony Fouladpour at tony.fouladpour@us.michelin.com.

About Michelin 
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America  employs more than 22,000 people and operates 18 major manufacturing plants in 16 locations.

For more information, visit www.MichelinMedia.com

 

Bookmark and Share

Stay Connected

Twitter RSS Facebook LinkedIn Delicious Apple Devices Android Blackberry






Recent Comments

What Grade Would Your Homepage Get?

How do geospatial companies use their homepages in 2014? Do visitors get the information they need? Executive Editor Adena Schutzberg grades 11 company efforts.

Is GIS Splitting?
Modeling and Simulation: AEgis Technologies Builds Core Capabilities in Era of 3D
Making Location Work for Smart Cities – the Case for Location Standards
Addresses Spark Debate
GIS is NOT a Load of Garbage
The 2014 NSGIC Annual Conference: States are Focusing on Coordination, Actions and Technology Solutions
Study Maps 15 years of Carbon Dioxide Emissions on Earth
The Search for the Silver Bullet: Building the Ultimate Sales Forecasting Model for Retailers

DirectionsMag.com

About Us | Advertise | Contact Us | Web Terms & Conditions | Privacy Policy
© 2014 Directions Media. All Rights Reserved