The agreement supplies Nielsen with DMTI's flagship location data, which will be used to maximize its sophisticated market research services to apply against consumer-centric analytics using their best-in-class lifestyle segmentation model. This model provides superior analytics for Demographics, Product Consumption, National & Local Media and Lifestyle.
DMTIs database provides a superior level of quality and accuracy, which when combined with Nielsens market leading solutions will enable our manufacturer clients to more accurately plan out their marketing execution for their retail customers. stated Pam Wood, Marketing Director, The Nielsen Company.
DMTI Spatials CanMap line of data products enhances and extends the Nielsen Canada cartographic map output. Customers will gain even greater detailed map coverage due to the improved automated map production generated by the use of DMTIs data products. The result is improved visualization and interpretation of their online and hard copy publications.
Nicole Cih, Consumer Marketing Services of The Nielsen Company added, "DMTI Spatial offers us completeness and accuracy in our target market and one of the highest quality datasets I have seen in the cartographic business in Canada. They come with an extraordinary level of information and detail.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.
About DMTI Spatial
DMTI Spatial has been providing industry leading location intelligence solutions for more than a decade to Global 2000 companies and government agencies. DMTIs world-class Location Hub platform uniquely identifies and cross-references a universe of location-based data. DMTI is the creator of the CanMap suite of geospatial data products, including CanMap® Streets and RouteLogistics, the gold standard for location data in Canada. DMTI also provides professional services and software tools bringing full solutions to the marketplace. For more information see: www.dmtispatial.com